A weeks ago, Egypt's competition court called the Cupertino-based company to attention to will remove restrictions on Middle Eastern distributors and that authorized resellers in Egypt could purchase Apple products in a more direct way and thus avoid the price of the devices being the highest in the area.
However, it seems that in the government of the country, they are not willing to throw in the towel with AppleAt least this is what emerges from the statements of the Prime Minister of Egypt, statements in which he requests that Apple be involved in the educational reform of the country and that it also establish its own center in the country.
CNBC has met with the Prime Minister of Egypt, Mostafa Madbouly, with whom in addition to talking about the issues surrounding current affairs in the country, they also had the opportunity to talk about Apple. According to Mostafa, Apple could create a kind of hub in the country to stop relying on third-party agents in order to sell their products to potential customers in the region, not only within the country.
According to Mostafa:
I think Egypt is a big and attractive market for Apple to establish itself physically, where so far it has only had a presence indirectly through suppliers. But in reality, the idea that we have and that we want to transfer to Apple is that Egypt becomes one of its industrial centers and a destination for server to the entire region.
Furthermore, the Prime Minister states that have an ambitious education reform program, in which they are starting to introduce technology to students and teachers and where Apple can play a very important role in this regard.
Apple has been losing the battle for technology in the classroom In recent years in the United States, due to the proliferation of the PixelBook, a device with an integrated keyboard at a lower price and that offers the same cloud features as Apple.