Last week, in a move clearly aimed at defusing the monopoly allegations on Apple, the Cupertino-based company announced the Small Business Program, a program that developers who want to can join in on. the commission per sale is reduced to 15%, instead of the usual 30%.
The companies that want to join this program cannot exceed one million dollars in turnover in 2019, an amount that already includes the commission that Apple pockets. According to the analysis company AppFigures, this program will apply to more than 98% of developers.
AppFigures states that of the 2 million applications that we can currently find in the AppStore, around 376.000 are paid, they offer any type of subscription or purchases within the application / game.
Behind the 376.000 applications about 124.500 developers are found. Of these, less than 2% earned more than $ 1 million in 2019, according to data accessed by AppFigures.
Translated into percentages, it means that approximately 98% of all developers who can earn money through the applications available in the App Store are eligible to subscribe this new program, a program that will come into effect in 2021.
The war that Epic Games and Apple currently have for commissions, for now the only beneficiaries have been small developers, part of Epic's argument to demand that Apple reduce its commissions or allow applications to be installed through sources other than the App Store.
The rest of the companies that invoice more than a million dollars, discounting the Apple commission, will continue to be discounted at 30% of all purchases, at least until the European Union or the antitrust commission that is studying the case in the United States, forces Apple to allow the installation of applications from outside the App Store.
