Apple makes great products, and what is more important: it makes great marketing campaigns to sell its products… But it not only uses conventional advertising channels, the flagship, or Apple Store, they are its great showcase. Apple Stores where we can touch, taste, and learn from each Apple product. And I say learn because for some time Apple has been holding Today at Apple sessions, sessions in which they learn to use their products in an entertaining and creative way. The face-to-face model was canceled due to COVID but We can now return to the face-to-face Today at Apple sessions in Europe.
As we say, the sessions of Today at Apple are face-to-face again. Some sessions that for the moment Apple has wanted to resume the sessions in the physical stores of Spain, United Kingdom, France, Germany, Netherlands, Italy, Turkey, and Brussels. Countries that, due to the restrictions and situations of the pandemic, have made it possible to return to events of this type. And the truth is that it is great news ... In the end it is much more interesting to be able to enjoy these types of sessions in person than virtually, since you also have the possibility to use products provided by Apple if you do not have everything you need for the chosen session.
Great news that seems to be having a good reception, reviewing the open sessions for the next few days in Madrid we see how many are already complete. So if you are interested in any of them, run to reserve your space. We have had the opportunity to go to several of them and the truth is that you learn and they are usually very well managed by the Apple Store staff. And you, Have you attended any Today at Apple session? Are these brand initiatives interesting to you? We read you ...