The openings of the stores of the company on the block are something that always attracts attention, whether you are tuned to the brand or not. Even more so when the stores belong to the guild of the "significant", those places with special characteristics due to its location and dimensions. The last of this type was opened yesterday in Brussels and the truth is that it is incredible.
It is incredible not only because of the glazed panels that surround it and to which we are already accustomed, but because shows us a new store model that we are not used to seeing. Its main novelties? Trees inside and a gigantic screen on which videos from the company's devices are projected.
In addition to the already known exhibition tables, we can see new ones for the fine-tuning of the products in which the plugs appear as if by magic when we slide our hand over the wooden surface. Accessories are now on display on a large wooden shelf and we can find some seats to enjoy the projections shown on the screen. As a curious fact, you will not be able to buy the new iPhones in this store next Friday the 25th (launch date) since Belgium has not been one of the countries selected to host these devices in the first batch.
We do not know if this store will be the first of many similar ones or if it is a specific case (not isolated, since we already saw something similar in the one dedicated exclusively to the Apple Watch in Selfridges). In any case, it is always good to see new models and different types of Apple Stores that break the monotony of the smaller ones.
Look, I'm from Apple and I quite like their products, but the truth is that I see completely absurd to stand in line to enter a store without further ado, it makes no sense at all.