3 years after the death of one of the most influential people in history, a person who changed the concept of personal computers, music players, smartphones, tablets and any product that he modified to put it at the service of people, never the other way around. Controversial in his decisions led Apple leaving it at its peak. During these three years there have been many changes in the company, but far from the apocalypse that many predicted, Apple continues on the crest of the wave, with its controversies and its successes.
New trends in Cupertino
We do not know if the changes that have occurred in these three years were already foreseen before the death of Steve Jobs. A company like Apple must have a perfectly defined roadmap, and your decisions cannot be based on improvisation, but it is clear that since Steve Jobs is gone, Apple has changed a lot. You just have to take a look at the new iPhone 6 and 6 Plus, two large smartphones, contradicting the company itself after ensuring that the size of the iPhone was perfect to handle it with one hand. Something similar happened with the launch of the iPad Mini, a reduced version of its original iPad, when previously the company had assured time and again that this was not going to happen.
What are we going to say about the aesthetics of iOS 7 and 8? The abandonment of scheumorphism Due to a much flatter and more colorful design, it was the break with the detailed and careful design of iOS since its launch. Velvety backgrounds and textures were abandoned for others with the predominance of whites and striking colors. But not only the aesthetics have changed, the software has also been profoundly renewed. A more open software that gives many more options to developers that was intuited with the launch of iOS 7 and that has been confirmed with iOS 8.
The usual controversies
With the help of Tim Cook and Jony Ive, the Cupertino company has changed profoundly, but continues to suffer the same controversies as always. If Steve Jobs had to give explanations to the well-known "AntennaGate", this year something similar happened with the "BendGate" In the middle there are other controversies such as the Maps fiasco, or the most recent of the disastrous update to iOS 8.0.1. Everything that Apple does is reviewed under a microscope, any decision it makes is analyzed to the maximum, and its impact on all media is exaggerated, accessible only by very few companies around the world. This sometimes turns in his favor, and sometimes against him, but despite what we have to read so many times, this also happened with Steve Jobs.
The golden age of the apple
Since I have been interested in the world of Apple I have been reading continuously that its fall is approaching, and it has been a few years. The reality is that despite the controversies and disastrous decisions that many claim that the company has made, Apple is still riding the wave, with record year-over-year sales of its iPhones and earnings that continue to climb with no end in sight.
Promising future
We will never know what would have happened if Steve Jobs were still alive. One of the greatest geniuses in modern history would undoubtedly have contributed to new products and ideas, although according to Apple left a good batch of ideas that the company has been working on for years and you will have to work for a few more years. But it is clear that there is still much to do. After several years Apple has introduced its Apple Watch, the first new product since announcing the iPad. The result has been a device that has excited all the experts in technology and watches, creating an expectation that no other competitive smartwatch has managed to generate, and that we still cannot buy or see it. What will the future hold with Apple? For now on October 16 we have another presentation in which iPads and Macs will be the protagonists.