The analyzes on the Apple Watch have always left us a bad taste in our mouths, while everyone agrees that the Apple Watch is the best-selling smartwatch on the market, analysts believe that its sales are really negligible, falling more than 70% during one year. Nevertheless, Tim Cook has decided to come to the fore to deny this information, and is that the CEO of the Cupertino company believes that the Apple Watch is selling much more than expected and will be the leading gift during this Christmas sales campaign, we will have to see it.
The CEO of Apple left these controversial statements to Reuters:
Our data shows that the Apple Watch is doing very well, thus becoming the most popular gift during Christmas this year.
Sales grow above expectations. In fact, during this first week of shopping, our Apple Watch sales are above the sales that this product has ever recorded in history. As we expected, this is going to be good for financial results.
However, the reality seems different, it is not too easy to find people with an Apple Watch on the street, although it is true that they abound if we take into account the number of smartwatches that are seen. Meanwhile, Apple continues with its policy of silence regarding the sales figures of its devices, so we can assume that we will never know the actual sales of a device. It is quite difficult to know when it has failed, as far as sales are concerned, unless, as in the case of the iPhone 5c, the company itself admits it, years later.
Now the Christmas season is coming, and we could know that iPhone is the most desired device as a Christmas gift, as well as the growth of the MacBook, which is really becoming a fashionable device.