Tim Cook ha participado en la conferencia sobre tecnología de Goldman Sachs, con retransmisión en directo de Apple en su página dedicada a eventos especiales. Por si no tienes tiempo de escuchar toda la charla, aquí mismo tienes a summary with the most important.
About the cheap iPhone that has been rumored for several months and that everyone assures that it will come out this year, Cook has assured that they would never do anything they don't consider a great product.
We would not make a product that was not a great product. We are not like that. That said, if you look at what we have done for those who are more price sensitive, we have lowered the price of the iPhone 4 and 4S, and in the last quarter we did not have enough supplies of the iPhone 4, which surprised us. Instead of making products cheaper, we create new products with different experiences.
For years people told us why don't you have a $ 500 to $ 1000 Mac? We worked on it for a long time and launched the iPad. We are always trying to reinvent new products.
Apple has been buying small companies at a rate of one company per month. It has been the so-called "Aqui-hires" (high resolution acquisitions). Like for example the PA Semi company that he bought a few years ago.
With PA Semi we were in the process of designing the engine that today carries the iPhone. We took a group of highly skilled people and used them to join Apple's staff to work on the iPhone, iPad, and iOS. We have made many other similar acquisitions and will continue to do so.
That is not to say that Apple does not acquire large companies. If a great company can help us make great products, we will. Our money does not burn us in our pockets.
Analysts and investors are concerned that Apple's growth is not being as great as in previous years.
Apple has been making products for years that people didn't know they wanted, and now they couldn't live without them. We do not believe that there are limits.
The tablet market is huge and represents a great opportunity for Apple. It's one of those areas where software and hardware come together and create a jaw-dropping user experience.
Last year we sold more tablets than all the PCs sold by HP, the largest computer manufacturer in the world. There is a change, and it is still beginning.
I do not know the part of the tablet market that the iPad has because we are the only ones who publish our sales figures.
IPhone sales are at their best despite all the criticism and the markets showing signs of mistrust.
In the long run, all phones will be smartphones. There are many more people than the 1400 billion who have a smartphone. It is one of the biggest markets of all time. Since 2007 we have sold 500 million iPhones, and 40% were sold last year. We have paid $ 8000 billion to iOS app developers.
News has recently surfaced that Apple has hired an OLED technology expert from LG, and Apple is rumored to be able to use that technology for Apple devices. Tim Cook makes it quite clear:
The color saturation of OLED displays is horrible. The Retina display is twice as bright. There are many aspects to take into account on a screen and Apple takes care of them all.
And on the trend to make phones bigger and bigger, Cook said the average consumer doesn't care about technical specifications.
Companies compete in two ways: specifications and price. In the camera business, people say "mine has more megapixels." Do you know the speed of the AX processor? Really matters? What people are looking for is a fabulous experience when using a product. And when it comes to screens, some only care about size.
What do you think of everything he said? In spite of everything, it would not be the first time that Apple has to renounce something that it had previously assured, such as the iPad Mini, for example.
More information - The low-cost iPhone would be made mostly of plastic
Source - iDownloadBlog
