It was practically an open secret that has finally been confirmed today: Apple will open its first physical store in Türkiye next Saturday. This new store is located in a great location within the mall Zorlu Center and the announcement of the opening has officially reached customers in Turkey via email and also with the advertising that can be seen in the store itself and that covers it completely.
The store will feature many of the usual features in company stores, however it will also bring a few different novelties. As far as we have learned, it will have two Genius Bars, two complete floors for the exhibition of the products, a floor called »Family Room» and another dedicated to sales.
This store means a lot in the expansion of the brand into emerging markets and will be a great point in its favor due to its location. It should be remembered that Apple began its first sales in the country last October with the opening of an online store. Likewise, rumors suggest that a second store could be preparing to open in the country. Similarly, the information that states that the current CEO of the apple company, Tim Cook, will be at the opening of this significant store is also gaining strength.
The opening of this store will occur in a moment politically tensee for Turkey, although surely that will not diminish the desire of people to attend the event to be the first to see a physical Apple Store in their country and that also promises to continue in line with the design of the most important stores that the company based in Cupertino has distributed throughout the globe.
The event can be followed on YouTube… Ah, no.