Two years have already passed with Tim Cook as the head of Apple. He rose to the role of Chief Executive Officer (or CEO) on August 24, 2011, after Steve Jobs stepped down and named Cook as his successor. If being the visible head of the technology company with the most repercussion in the media and one of the most important in the world should not be an easy task, being the successor of Steve Jobs, founder of Apple and one of the most important people in the world. world up to that point, should not facilitate anything. We analyze the most important moments of the company during this period.
Problems at Foxconn
Foxconn is the largest manufacturer working for Apple. For a long time, the Chinese manufacturer has been in the spotlight for the labor problems of its employees. The allegations of abuse and poor working conditions by his employees escalated shortly after Cook took office. Apple was quick to respond and even opened the factory to the Fair Labor Association and the latest reports claim that conditions are improving.
IOS 6 Maps
The launch of iOS 6 without Google Maps and with a new application of its own, Maps, instead was a real earthquake in Cupertino. The failures of the application released by Apple with the new operating system were scrutinized, and news about errors in the location of certain places of interest appeared in the media around the world. Apple published a letter to all its users asking for forgiveness, and Scott Forstall, one of Steve Jobs' favorites, and head of the iOS platform until then, was fired. Since then the application has been improving, and Apple seems to have focused on buying small businesses to improve its Maps service.
Stock market crash
Despite the catastrophic theories that announced a plummet of Apple with the disappearance of Steve Jobs, the shares on the stock market and the economic figures that the company showed showed that Apple was stronger than ever. In September the market value was reached highest in its history, with more than $ 700 per share. Sales figures for the iPhone 5 in its first week broke records, with more than 5 million units sold. But from that moment on, the stock market crash was spectacular, reaching figures below $ 400 per share. The storm that hit Apple in the markets seems to have controlled, and the market value is currently around $ 500 per share, halfway between the maximum of 700 and the value it had when Tim Cook became with the address, under $ 400.
Changes in the organization chart
In these two years, the changes in Apple's organization chart have been many. Perhaps the most famous was the departure of Scott Forstall, responsible for iOS for years, and father of the "scheumorphism" of the platform until that moment. But his departure marked the arrival of Jony Ive, and from the first moment it was ensured that with it, iOS would radically change its appearance, as has been demonstrated with the presentation of iOS 7.
Launch of the iPad Mini
The first (and so far only) new product launched under Tim Cook was the iPad Mini. Despite criticism from many analysts after its presentation, and poor expectations due to its "poor" specifications according to many, sales figures have shown that Apple's 7,9-inch tablet it has been a resounding sales success. Its size, lightness, and price have even outsold the almighty iPad Retina.
Two positive years for Apple
In conclusion we can say that Apple has continued to grow under Tim Cook's mandate. Despite the bad omens that many insist on publishing daily, Apple is a stronger company two years after Cook became CEO. But this last year without new products makes this fall more decisive than any other year. New iPhones, new iPads, new software and who knows if other new products are more anticipated than ever, and Cook must face one of the most important exams in recent years. We'll see if you've done your homework this past year and passed the exam with flying colors.
More information – The September 10 event in images
Source - iDownloadBlog
If you allow me to make a small contribution, I think you have forgotten something very important that Tim Cook has carried out. On the one hand, the business objective has largely changed, or rather, it has broadened it. For Teve Jobs, Apple was the embodiment of "I've got a Dream" and carried it forward to the point of refusing to allow the profits to go in part to shareholders and instead to strengthen and grow Manzana. One of Tim's first decisions was to release, if I remember correctly, about $ 45 billion in direct dividends into the pockets of shareholders and from there he skyrocketed to $ 700 per share. Apple was profitable and therefore much more attractive than it already was.
The other change has been the treatment that Tim gives to his own employees, I mean Apple's staff not from external companies like Foxcomm that you have mentioned. Tim has given paid holidays to the staff, something unusual in a North American company and apparently has also improved the conditions for the acquisition of Apple products for its staff.
It has been a small note that I thought interesting to capture
regards
Frank
Thank you!
Luis Padilla
luis.actipad@gmail.com
IPad News Coordinator
https://www.actualidadiphone.com