The last keynote on September 7th brought us two major renovations and a new product. The renovations were the iPhone 7 and iPhone 7 Plus and the new Apple Watch Series 1 and Series 2. Regarding the important novelties of each device we can mention the water resistance and the dual camera if we talk about the iPhone and the GPS chip together with the water resistance of Apple Watch Series 2. But what attracted the most attention was the launch of the AirPods, wireless headphones that will allow us to enjoy our favorite music for five hours in a row and 24 hours until we have to connect the base where these headphones are charged, which in just 15 minutes offers us 3 hours of autonomy.
Many are the users who claim that they have no intention of renewing their first generation Apple Watch, since the news that it brings us is not reason enough to renew it. In addition, the arrival of watchOS 3 has given a new life to the terminal that is now much faster than in the first two versions of watchOS. On the other hand, the AirPods are in the minds of many users, but not because it is a new Apple product that you have to have, but because of the attractive design and the spectacular price at which they will reach the market in October: 179 euros . If we are looking for wireless headphones of this style, AirPods are the cheapest and the ones that offer us the best features.
To try to clarify the intentions of users, the Bank Of America subsidiary, Merrill Lynch, has conducted a survey in which we can observe how 12% of surveyed users intend to buy the new AirPods (Which would be a gross revenue for Apple of about $ 3.000 billion). The reasons for 88% of those surveyed for saying that they had no intention of buying them were the price (40%) and that they were happy with the headphones they regularly use (56%). When asking current first-generation Apple Watch owners if they also intended to renew their Apple Watch, only 8% of those surveyed affirmed positively.
