The taste for shopping -or the shopping- it is something really widespread, and while many of the people do it in a rational way, others simply spend all they earn on things they possibly do not need. Whichever group you are, I think Wanelo is a interesting app to take a look at what's on the market.
Social component
As you start the application you have to connect through Facebook or with a Wanelo account, which for some may already be a reason to erase it. While it is true that it should provide an option not to register, the application has an important social component that logically requires prior registration, so perhaps this measure is justified.
Once we passed that screen we entered Wanelo fully. Products, products and more products. If we had contacts we could see what they are saving in their lists, an operation that will hook us to the application and that reminds a lot of Pinterest in terms of the way the content moves between users.
For a certain audience
If there is something that is clear from the first minutes of using Wanelo, it is that the application is for the female gender, especially for those who are between 15 and 30 years, since it is in that range where the products that can be found are concentrated. Logically there is for all ages and also for men, but much less content than we can find for the market space mentioned above.
The organization of the app is a bit mix of others. While the product screen is reminiscent of Pinterest, the activity screen is simply traced to that of Instagram, which on the other hand is perhaps a bit objectionable if we stick to the originality of the project. It is true that it is a functional and very valid design, but it is missing touches of imagination to adapt it more to the Wanelo format.
The conclusion that I draw is that we are facing a interesting app from the visual point of view and by content, but as long as we like the whole theme of the Shopping and we are also in the age and gender range mentioned above.
Our assessment
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