What a watch expert thinks about the Apple Watch


Several days have passed since the Keynote presentation of the Apple Watch and the new iPhones, enough time to have digested well the different reviews, opinion articles, videos and opinions of people of all kinds about the Apple watch. From everything I have read (which has been a lot), heard (no less) and seen, I am left with the article of a whole expert in watches such as Benjamin Clymer, executive director of one of the most important watch blogs in the world, Hodinkee, and an authority on this issue. And also alien to Apple, so we can consider your opinion quite objective. Worth reading the full article, but I will give you a short summary with the most important.

The Apple Watch deserves to be called a watch



Contrary to what happens with other smartwatches on the market, Apple has taken care of every detail as any self-respecting watch manufacturer would have done.. In fact, in the Apple Watch we are going to find more care with the details than in any Swiss or Japanese watch of that same price range, and all those details together make it a unique piece of design.

The overall design of the Apple Watch is far superior to any other watch, analog or digital, in the $ 350 range. There is nothing that comes close to taking care of the smallest detail or the build quality of the Apple Watch for this price.

He even praises that Apple wanted to keep the essence of analog watches, the crown, on your smartwatch. A crown that is not merely decorative, but is the control knob for most of the device's functions.

For a company founded by a man who hated physical buttons and switches, maintaining the element that has always controlled the operation of the watch is a detail. It really surprised me that they didn't create a device that didn't have any physical buttons.

Incredible variety to choose from


The Apple Watch is in the words of Tim Cook the most personal device that Apple has ever created, and that is the reality. The customization options are many, and although not everyone may find their smartwatch in this Apple watch, offering your buyers the possibility to change the look of the watch or choose their favorite combination is something that no watch company offers, and they should think about doing it. Watch lovers enjoy changing their look with different straps, even with more advanced customizations. The Apple Watch allows it to be done very easily, from the moment of your purchase.

The different straps that Apple offers are also superior to any strap you have seen on a watch of that price. The skin is very soft, of a great quality. If you choose the metal bracelet,you know that its length can be adjusted with your own hands without a basket of tools?

But without a doubt the best is the Milanesa. The simple fact that Apple knew of the existence of this chain is already meritorious. No other tech company would have wasted a minute designing a strap as "old-fashioned" as this Milanesa. Love it.

Not everything is positive


We are facing a technological device not a clock, and this means that has an expiration date, something that watches lack, or at least most of them.

My watches will last for generations, this Apple Watch will last you at most 5 years, hopefully. It can't be compared to a watch, and this is what will keep watch lovers from rushing to buy one.

The design of the watch is exceptional, the attention to detail is exquisite, but it's too thick a watch which is only with difficulty hidden under the sleeve of a shirt.

Apple is known for building elegant and ultra-thin devices. It is surprising that he made such a thick watch, especially when the previous 45 minutes he was praising the extreme thinness of his iPhone 6. Today's limitations probably prevent having all that technology in a thinner device, but that does not remove the fact that it is too thick.

A threat to traditional manufacturers?

When the supposed words that Jony Ive had said in private were leaked, assuring that the Swiss industry would have serious problems with what Apple was going to present, many were quick to laugh at Apple for this audacity. The reality is that the Apple Watch is not going to be a problem with lovers of watches, but for those people who do not care what they wear on their wrist, they just want it to be beautiful and work well. Brands like Seiko, Suunto or Casio may have problems because of the Apple Watch. But there is an even bigger problem, and it is that the young population sees Apple devices as something "cool", and that is going to affect Swiss manufacturers.

Apple has taken care of all the details of this device for our wrists, and has shown the Swiss manufacturers that you can have a great design for a low price. This is what I liked the most about the Apple Watch, which will force the Swiss industry to take more care of mechanical watches under $ 1000.

┬┐What do you think of these words? Any expert watchmakers in the room who would like to give us their opinion on this?

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  1.   Castle said

    As almost always, great article, Luis. Thanks!
    Marking both the good and the not so good points, without ever falling into fanaticism in favor or fanaticism against it, perfectly demonstrates that those of us who really love bitten apple products have chosen them out of maturity and with the awareness of having seen all its aspects.
    It is important to put aside the "not so sane" fanatics on both sides, but above all to invite them to see things from another point of view. Or in short ... please, Think Different.