A few days ago Apple took a step forward and began to make changes to the structure of its streaming music service Apple Music. The Beats 1 station was renamed Apple Music 1 and two new stations were added: Hits and Country. These modifications allow reaching a greater number of users even when they do not have an active subscription to the service. A few days after this restructuring it is published 'Worldwide', the new promotional ad for Apple Music with the presence of international artists of the stature of Billie Eilish or the well-known country artist Orville Peck.
Well-known artists, lots of color and various designs for the 'Worldwide' ad
Apple Music lets you listen to millions of songs, online or offline, totally ad-free. Plus, create and share your own playlists, get exclusive content and personalized recommendations, and stream radio stations with unlimited broadcasts. Hear your favorite artists 24/7, right at your fingertips.
The big apple has decided to launch a small spot of just 50 seconds promoting Apple Music and the number of genres available for reproduction. Throughout cinematics with the Apple Music logo varying its design, those of Cupertino aim to capture the user's attention. The song played throughout the spot is 'Nvdity Worldwide' by NVDES & Khadyak.
To improve the presence and dissemination of the ad, Apple has had some well-known artists such as Anderson Paak, Billie Eilish, Megan Thee Stallion or Orville Peck. The artists are staggered in the ad but never intervene. The launch of the 'Worldwide' announcement comes at a key moment as the Back to School offers begin and many users are encouraged to join Apple's music streaming service.
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