Duk da adadi na tallace-tallace na ban mamaki don kewayon iPhone 12, wanda yafi motsa shi ta hanyar hada kayan kere kere na 5G, da alama bai isa ba a lokacin kwata na biyu na 2021, tunda mai kamfanin Xiaomi yaci Apple. matsayi na biyu, a bayan Samsung.
Kamar yadda zamu iya karantawa a rahoton karshe na Canalys, kamfanin Xiaomi na Asiya ya zama a karo na farko mai sayar da wayoyin zamani na biyu a duniya tare da ci gaban 83%, ya zarce Apple wanda yake a matsayi na uku kuma hakan ya sami ci gaban 1%.
Ben Stanton, darektan bincike a Canalys, ya tabbatar da cewa Xiaomi ta sami ci gaba mai yawa a yankuna daban-daban musamman saboda wayoyin salula na zamani sune 75% mafi rahusa fiye da masu fafatawa wanda ke ba da tashoshi tare da fasali irin wannan.
Xiaomi na haɓaka kasuwancin ta a ƙasashen waje cikin sauri […] Misali, jigilar sa ya ƙaru fiye da 300% a Latin Amurka, 150% a Afirka da 50% a Yammacin Turai. Kuma yayin da yake girma, yana canzawa.
Yanzu yana canza tsarin kasuwancinsa daga ƙalubalanci zuwa mai ci, tare da manufofi kamar ƙarfafa abokan hulɗar tashar da kuma kula da tsofaffin hannayen jari a kasuwar buɗe ido.
Koyaya, ya kasance mafi yawanci an daidaita shi zuwa kasuwar taro, kuma idan aka kwatanta da Samsung da Apple, farashin sayayyar tsakiyan ta kusan 40% da 75% mai rahusa, bi da bi.
Stanton ya faɗi hakan zai zama da wahala sosai tare da manyan na'urori, kasuwa wacce ita ce babbar manufar kamfanin yanzu tunda ta kafa kanta a cikin shiga da matsakaiciyar kasuwar.
Koyaya, ba zai zama da sauƙi ba, tunda dole ne ya yi takara da Oppo da Vivo, kamfanonin da suna kashe makudan kudade wajen talla.
Don kyawawan halaye masu kyau waɗanda duka Oppo, Vivo da Xiaomi suka ƙaddamar, mai amfani wanda yake son jin daɗin mafi kyau a cikin wayo, a cikin kashi 90% na shari'ar zai zaɓi, a daidai farashin, don Samsung ko Apple.