Babu shakka wasu 'yan ƙasa kaɗan ne mai kishin kasa fiye da Amurkawa. Suna son tutarsu, kuma suna sa shi duk lokacin da suka ga dama. Kuma a gare su, duk wani abu da "ke wari" na taurari da ratsiyoyi sune mafi kyawu.
Kuma zabar shahararrun samfuran, abu daya ne yake faruwa dasu. Mafi kyawun hamburgers, na McDonalds, da mafi kyawun motoci, da Ford, da mafi kyawun wayoyin hannu, ba shakka, iPhone ne. apple an yarda da ita azaman mafi dacewa da Amurkawa suka yi a shekara ta shida a jere. Idan Coca-Cola bai kasance ba, to saboda Pepsi shima Yankee ne.
Annabi kawai fitar da sakamakon bincikensa na shekara-shekara don neman shahararrun shahararrun Amurkawa. Bayan tuntuba 13.000 masu amfani Amurkawa, inda suka sami damar zaɓar tsakanin nau'ikan 228, Apple ya kasance mafi yawan masu jefa ƙuri'a.
Bayan nazarin sakamakon wannan binciken, Annabi yayi imanin cewa alamun da suka fi dacewa suna da halaye guda shida gama gari wanda ke sa su fice daga sauran:
- Daidaitacce: Manyan samfuran suna neman hanyar shiga zukatan mutane ta hanyar ci gaba da yin abin da alama ba zai yiwu ba. Suna daidaitawa da sauri don canza bukatun abokin ciniki da tsammaninsu.
- Ingantacce: Sun dace da canje-canje amma ba tare da rasa asalin su ba ko hoton su a matsayin alama.
- Shagaltar da abokin ciniki: Waɗannan kamfanonin sun san abin da ke da mahimmanci ga kwastomomi, neman sabbin hanyoyin biyan buƙatunsu mafi mahimmanci.
- Tsarkakewa: Wannan shine yadda alamun da ke goyan bayanmu suke, yana sauƙaƙa rayuwa ta hanyar miƙa abubuwan da suka dace. Kuma koyaushe suna cika alkawuransu.
- Sparfafawa: Na zamani, abin dogaro kuma mai jan hankali. Waɗannan sune alamun da ke da babbar manufa, don taimakawa mutane suyi rayuwa da ƙa'idodin su.
- Bidi'a: Waɗannan kamfanonin ba sa hutawa, koyaushe suna turawa don ingantattun samfura, sabis da gogewa. Suna fifita masu fafatawa tare da sabbin mafita don biyan buƙatun waɗanda ba sa amfani da su.
Apple ya zama na daya a shekara ta shida a jere
Apple ya kasance lamba ta daya a shekara ta shida a jere azaman mafi kyawun alama. A baya sun kasance manyan kamfanoni kamar Pelotón, KitchenAid, Mayo Clinic da LEGO. Amazon ya kasance a matsayi na XNUMX, wanda aka bayyana a matsayin "ba makawa sosai", saboda tsarewar da cutar ta yi.