Lokacin da muka fada muku a cikin watan Disamba yadda Fitbit ta sayi Pebble na kimanin dala miliyan 40, mun riga mun yi la’akari da cewa adadi kaɗan ne ga kamfanin da ya kasance ɗaya daga cikin na farko da suka cimma dacewa ta musamman a duniyar smartwatches. Pebble ba kawai ɗayan smartwatches na farko bane wanda ke da tasirin gaske a duniya, amma kuma ya gina ɗumbin mabiya waɗanda suka yi aiki tuƙuru don ciyar da dandalin don zama ɗayan mahimman kayayyaki a ɓangaren. Pthoseaya miliyan 40 da aka kiyasta sun kasance a dala miliyan 23 kawai, ƙasa da rabi na ainihin adadin, kamar yadda Fitbit da kanta ta tabbatar a cikin rahoton tattalin arziki.
Kodayake alkaluman a wadancan matakan na iya burgewa, gaskiyar lamarin ita ce, wadancan dala miliyan 23 sun zama kamar "canji" na hakika ga kamfani kamar Pebble, wanda aka sani a duk duniya, idan muka yi la’akari da cewa Fitbit ta biya miliyan 15 ga wani kamfanin kera agogo mai suna Vector Watch, wanda kusan ba wanda ya sani. Mafi munin har yanzu, Pebble ya yi kusan kusan dala miliyan 23 a cikin kamfen ɗinsa na talla a kan Kickstarter. Da alama ya tabbatar da cewa yanayin kuɗi na Pebble ya fi ƙarfin kuma hakan ya sa ta karɓi kusan kowane tayin don sayanta.
Yanayin Fitbit bai fi kyau ba, kuma ƙididdigar wannan shekarar ta 2016 ba ta da kwarin gwiwa ko kaɗan. Duk da cewa kudaden shiga a duk shekarar 2016 sun karu idan aka kwatanta da 2015 (dala biliyan 1.860 a 2015 da dala biliyan 2.170 a 2016), karin kashe kudi ya haifar da samun ribar dala miliyan 175 a shekarar 2015 zuwa asarar dala miliyan 102 a shekarar 2016. Za mu gani idan waɗannan abubuwan da aka samo kwanan nan zasu taimaka muku ƙaddamar da samfur mai banƙyama wanda zai mayar da ku zuwa lambobi masu kyau ko kuma kasancewa wani wanda aka ci zarafin kasuwar ta smartwatch.