Jonathan Ive, sanannen mai zane-zanen Burtaniya wanda ya yi aiki a Apple kusan shekara talatin ya bayyana cewa zai bar kamfanin, kamfanin da ya tsara matsayin zartarwa don shi kawai ya sanar da cewa zai bar kamfanin ya tashi solo, ya tattara nasa kungiyar masu kera nasa. Wannan shine yadda katuwar guru Steve Jobos na ƙarshe a cikin kamfanin ya dusashe, tunda Jony Ive ya kasance aƙalla ɗayan mutanen da ya fi so, kuma wani ɓangare na zargi ga nasarorin nasa.
Koyaya, kusan shekaru talatin a bayyane yake cewa mun kuma sami wasu inuwa. Zamu zagaya dukkan ayyukan Jony Ive a Apple kuma zamu nuna muku nasarorin nasarorin da kuma rashin nasararsa, saboda Ive ya iya mafi kyawun, kuma mafi munin.
Zuwan Jony Ive ya dawo ne tun kafin Steve Jobs ya koma kamfanin bayan sayan abin da aka SABA. Duk da haka, Kowa ya san cewa tsohon kyakkyawan Steve ya yi maita, kuma kawai yana son ya kewaye kansa da mafi kyawu, kuma zamu iya fahimta. Wani wanda koyaushe yake jin daɗin amintuwarsa kuma wanda aka gani a matsayin mai linzami a ci gaban Apple wanda ba za a iya dakatar da shi ba a cikin 'yan shekarun nan shine Jony Ive. Daga cikin wasu abubuwa, Na kasance ina da laifi ga babban samfurin Steve Jobs da aka sanar tare da fashewar Apple, da iMac.
The translucent iMac, farkon sabon zamanin ƙira
Ya kasance shekara ta 1998, Apple yana cikin babbar matsala saboda kasuwar komfutocin mutum tana ta lalacewa harma da na kamfanin Cupertino saboda iyakantattun fasalin sa da tsadar sa. Steve Jobs sun san cewa suna buƙatar fiye da kwamfuta kawai, suna buƙatar wani abu da mutane suke so su samu a cikin gidansu fiye da aiki, yana buƙatar murfin mujallu, kuma ya ba da wannan aiki mai wahala ga Jony Ive.
Ina da ra'ayin ƙirƙirar samfurin AiO (Duk a )aya), kwamfutar keɓaɓɓiyar mutum tare da haɗin kai don daidaitawa kuma ba tare da ɓoyewa ba, to wace hanya mafi kyau da za a yi ta fiye da fassara? Kwamfutoci har zuwa yau suna da kusurwa masu kaifi, launuka na asali kamar fari ko baƙi kuma sun kasance masu tsananin ƙarfi, wannan ya ƙare da iMac, kwamfutar da ta sanya masana'antun fara damuwa game da ƙirar kwamfutocinsu. Wadannan zane-zane masu lankwasa, filastik da kayan karam-translucent zasu kasance daga 1998 zuwa 2001, ya bar mana kayayyaki masu banƙyama kamar iBook, kwamfutar tafi-da-gidanka mai kama da abin wasa, ko iPower, kwamfutar komputa wacce ta kawar da muhimmancin kowane ofishi a bugun jini. Koyaya, mun kuma ga sabbin abubuwa masu ban mamaki kamar su Power Mac 4G Cube, tebur mai siffa mai siffar sukari da fasalin zane wanda a yau ma kamar yana da kyau. Abubuwa sun fara canzawa tare da dawowar iPod a shekarar 2001, karfe yana fara ɗaukar matakin tsakiya kuma masu lankwasawa ba su da ƙarfi.
Power Mac G5 da farkon "Aluminimalism"
Powerbook G4 kwamfutar tafi-da-gidanka ne wanda aka kirkira a cikin aluminium da titanium wanda ke bankwana da filastik, ya zo hannu da hannu tare da madaidaitan kusurwa amma yana mai lankwasa a kusurwa (Steve Jobs mania wanda ya ƙi kusurwa 90º) kuma ya sanya alama a baya da wani lokaci a cikin zamanin na ƙirar fasaha. Misali bayyananne shine iMac G5, hasumiyar ƙirar ƙarfe wacce ta bar taɓa yarinta kuma ta sami ƙaramar fahimta, nutsuwa da zafin rai a matakan da ya dace. Har zuwa yanzu, zamanin filastik a Apple, a zahiri, masu amfani da Apple sun saba da ƙarfe da gilashi, da yawa suna raina samfuran da aka yi da filastik, idan akwai wani dalili mai gamsarwa da ke tallafawa shi.
Tun daga wannan lokacin, kayayyakin karafa sun zama alamar kamfanin Cupertino, Tun daga 2003 mun ga samfura kamar iPod Nano, iPod Shuffle, sabon kewayon iMacs wanda ya yi kama da abin da suke a yau har ma da Apple TV na farko a 2007 wanda ya yi kama da Mac Mini. Abinda koyaushe yake shine cikakken bayanin itacen apple. A wannan lokacin, kayan aikin Apple sun fi mai da hankali ne game da ƙwaƙwalwa- Fasahar ƙira wanda abin da aka samo yana riƙe da kayan ado ko tsarukan da suka zama dole a cikin asalin abubuwa. Ainihi, gumakan da ke ƙoƙarin ƙirƙirar gaskiyar abin da suke wakilta daidai yadda ya kamata. A cikin wannan kwanan nan productsan kayayyakin Apple sun sami ƙorafi a matakin ƙira, asalin iPhone an gabatar da shi da cakuda aluminum da filastik kuma Apple yana tafiya daga ƙarfi zuwa ƙarfi.
Nasarar MacBook Air, ban kwana ga ƙwararrakin tunani da gazawa mai gamsarwa
Zamanin zamani ya zo A cikin 2008 Apple ya gabatar da MacBook Air, kwamfutar tafi-da-gidanka mai inci 13 wanda ya zama kamar mafarki ne ya cika, ya kasance siriri sosai kuma mai sauƙin haske har ma bayan shekaru biyar ya kasance har ila yau jagora ne wanda ba za a iya kayarwa a kansa ba, gabaɗaya an yi shi ne da aluminium tare da layi wanda ya yi kyau a zahiri. A cikin 2010 abubuwa sun ci gaba tare da shigowa da iPad, wanda ya yi kama da katuwar iPhone, kuma ɗayan lu'ulu'u a cikin kambin Jony Ive, IPhone 4. Wannan samfurin ya haɗu da ƙarfe mai haske tare da gilashi, wanda ake iya cewa ɗayan kyawawan wayoyi ne, wanda ya sake wucewa gaba da lokacinsa ta fuskar zane.
Koyaya, a wannan lokacin mun sami lokaci don tsorata, Apple ya yanke shawarar ƙaddamar da iPhone 5C, rashin nasara a cikin tallace-tallace galibi saboda launukansa masu ban mamaki kuma me zai hana a faɗi shi, an yi shi da filastik. An adana zane tsakanin iPhone 6 wanda ya dawo zuwa aluminum gaba ɗaya kuma ya ci gaba da sanya maɓallin Home ya zama babban abin birgewa har ma da iPhone 8, wanda duk da kasancewar gilashi a baya har yanzu an ɗan daidaita shi a lokaci. Komai ya "tsage" da isowar iPhone X, wayar da ta koma matsayin ta na Apple, amma kuma an sha suka matuka saboda wannan "san" a saman Koyaya, shi ma ya saita yanayin kuma ya ci gaba da yin hakan har zuwa yau. Sauran samfuran ba su sami canje-canje na asali ba, har ma da Apple Watch shine abin da zaku yi tsammani daga samfurin daga kamfanin Cupertino, duk lokacin da suka bar mu da bakinmu a buɗe. Koyaya, mun sami babba ƙirar zane da ƙaramin fasaha, kamar AirPods. Wadannan belun kunne na Apple suma sun kirkira wani yanayi, suna da matukar kyau, suna faranta ido kuma suna da amfani. Amma wani abu ma ya mutu a wannan lokacin kuma ba roba kawai ba, Apple yana ban kwana da ƙyamar fahimta kuma ƙaramar hanya tana ɗaukar shirin tare da iOS 7.
Kuma har zuwa yanzu, lokacin da Jony Ive ya yanke shawarar barin kamfanin Cupertino don bincika shi kaɗai, kodayake zai ci gaba da Apple ta hanyar dangantakar kasuwanci ta gargajiya, tashiwarsa zai shafi ƙirar Apple? Ya rage a gani.