Google na iya biyan Apple dala biliyan 15.000 don ci gaba da zama injin bincike na asali

Sirri ne bayyananne cewa Google yana ba Apple biliyoyin daloli a kowace shekara don sanya binciken Google ya zama zaɓi na tsoho a cikin mai binciken Safari, yarjejeniya wacce ke cikin ginshiƙai na hukumomin sarrafawa.

A bara, Google ya biya dala biliyan 10.000 don zama injin bincike a Safari, adadin da zai iya ƙaruwa zuwa dala miliyan 15.000 a cewar sabon rahoto daga kamfanin Bernstein.

A cikin wannan rahoton, wanda aka yi niyya ga masu saka hannun jari, Bernstein ya ce a cikin shekaru masu zuwa, wannan adadin na iya ci gaba da ƙaruwa kuma ya kai adadi tsakanin dala miliyan 18.000 zuwa 20.000 nan da 2022. Wannan kamfani ya kafa hasashensa kan bayanai daga “bayyanawa a cikin rumbun bayanan jama'a daga Apple kazalika daga binciken Kudin Siyarwar Google (TAC).

Koyaya, yarjejeniyar tsakanin Apple da Google na iya shiga manyan matsaloli biyu. Da farko, hukumomin da ke kula da wannan yarjejeniya suna jiransu, tunda yana iyakance zaɓin sauran injunan bincike bisa wanda ya sanya mafi yawan kuɗi a saman tebur. Kodayake haɗarin ƙa'idar ba ta kusa ba, ana iya yin ta a cikin 'yan shekaru masu zuwa.

Hadari na biyu a cikin wannan yarjejeniya shi ne cewa Google ba ya son sake duba yarjejeniyar ku. A wannan ma'anar, idan muka yi la'akari da cewa ribar da Google ta samu a 2020 ya kai dala miliyan 40.270, adadin da yakamata ta biya kowace shekara babban haushi ne ga asusun Google, muddin alkaluman da a koyaushe ake gudanar da su gaskiya ne. , wani abu da zamu iya tambaya la'akari da fa'idodin Google.


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