ʻO nā manawa paʻakikī no ka lawelawe streaming mele kaulana o ka honua, ʻo Spotify i ka hapaha hope loa ua ʻike ʻo ia i kona pohō i ka 270 miliona euros, e hōʻike ana i ka piʻi ʻana o 700%.
He paʻakikī ka ʻoihana mele streaming, ʻaʻole e ʻōlelo ʻino. Inā mākou e noʻonoʻo i kēlā a hiki i ka 70% o ka loaʻa kālā e hele i nā lepili hoʻopaʻa, waiho mākou me 30% no nā lawelawe, pono e uku i nā koina a pau me kēlā pine liʻiliʻi. Ua ʻōlelo mua ʻo Jimmy Iovine, ka mea nāna i hoʻokumu i Beats, i ka wā i loaʻa ai iā Apple: "Aia nā lawelawe streaming i kahi kūlana maikaʻi ʻole no ka mea ʻaʻohe palena, ʻaʻole lākou e loaʻa kālā. Aia ʻo Amazon iā Prime, kūʻai aku ʻo Apple i nā kelepona (ma waena o nā mea ʻē aʻe), akā pono ʻo Spotify e noʻonoʻo i kahi ala e hiki ai i kā lākou mea hoʻohana ke kūʻai i kahi mea ʻē aʻe.
No nā ʻoihana like ʻAʻole pilikia nui ʻo Apple, Amazon a i ʻole Google no ka mea ʻaʻole kāu ʻoihana ma ʻaneʻi. Hāʻawi ʻo Apple iā Apple Music i mea hoʻohui i ka nui o nā lawelawe ʻē aʻe a ma ke ʻano he koi e kūʻai i kāna huahana. Loaʻa iā ia ke kālā he nui me nā iPhones, iPads a me Mac a pau āna e kūʻai aku ai, a me nā lawelawe ʻē aʻe he nui āna e hāʻawi ai. ʻO ka loaʻa ʻana o Apple Music kahi koi no kāna mau mea hoʻohana, kahi hoʻohui e mālama i ko lākou kūpaʻa i kā lākou huahana a ʻaʻole e hoʻololi i kahi hōʻailona ʻē aʻe. Hoʻolaʻa wale ʻia ʻo Spotify i kēia, a me kāna mau hoʻokolohua me nā podcasts a me nā huahana e like me ka Spotify Car Thing, kahi hāʻule ʻole i hoʻōki i ke kūʻai ʻana i kekahi mau mahina i hala.
A ʻo ka mea ʻino loa, he paʻakikī ke noʻonoʻo i kahi hopena i kēia pilikia, no ka mea, ʻaʻole pau ka poʻe kākau inoa i ka ulu ʻana a ʻoi aku ka nui o nā poho. Ua hoʻonui ʻia nā mea hoʻohana ikaika e 20%, i 480 miliona, a e uku ana i nā mea hoʻohana ma 14%, i 205 miliona. He mea ʻole kēia mau helu maikaʻi loa i ka wā e nānā ʻia ai nā moʻolelo o ka nunui streaming. ʻO kahi hapa o ka pilikia i loko o nā hāʻawi a Spotify e hāʻawi ai e huki i nā mea kūʻai uku hou, e like me nā moʻolelo haumāna, nā kumukūʻai haʻahaʻa loa i hāʻawi ʻia ma kekahi mau ʻāina, a me nā hoʻolaha e hāʻawi ana i ka lawelawe ma nā kumukūʻai hoʻohenehene no kekahi mau mahina.
E lilo i mea mua e wehewehe