Makampeni otsatsa a Samsung ndi Apple: ndani amapambana nkhondoyi?

http://www.youtube.com/watch?v=ItPiWmBqYkM

Samsung sikungowonongera kuti ifikire makasitomala ambiri momwe angathere. Tikudziwa kuti kampani yaku South Korea imapereka ndalama zambiri kutsatsa kuposa Apple: pomwe Apple amakonda kubetcherana misonkhano yapadziko lonse yotsatsa, Poyerekeza magawo omwe ali ndi mphamvu yogula kwambiri ndipo amayang'ana kwambiri pazogulitsa zake, Samsung, mbali yake, yadzipereka kuchita ntchito zotsatsa zamitundu yonse. Mumangoyang'ana pozungulira inu tsiku lililonse: Samsung imapezeka pamakalata ambiri, zochitika, zochitika, ndi zina zambiri. Umu ndi momwe kampaniyo imayesera kufikira misika yamtundu uliwonse ndipo ndi momwe ikudya nthaka ya Apple.

Mpaka posachedwa, Apple yakhala ikudziwika chifukwa cha kutsatsa kwake komanso kuwonetsa mauthenga omveka komanso olunjika. Komabe, revamp ikufunika mu dipatimenti yotsatsa ya Apple. Kampaniyo idayesapo kale kusintha njira ndi zotsatsa zingapo zingapo pakufalitsa Masewera a Olimpiki, koma kuwombera kunabwerera. Anthu masauzande ambiri adanenedwa motsutsana ndi kampaniyo pa kampeni yomwe idakwiyitsa makasitomala ake. Yankho la Apple? Chotsani nthawi yomweyo zotsatsa zonse pawailesi yakanema komanso njira yanu ya YouTube. Kampeniyo idasowa osadziwika.

Kumbali yake, kampeni za Samsung zikulimba. Kampaniyo idayamba kuonekera chaka chimodzi ndi theka zapitazo ndi zotsatsa zomwe zidaseketsa makasitomala a Apple ndi mizere yomwe amayembekezera kuti ipeze chinthu chatsopano chomwe kampaniyo idayambitsa. Lingaliro ndilofupikitsidwa ndi mawu omwe amagwiritsidwa ntchito motere: «Chinthu Chachikulu Chotsatira chafika kale«. Ndani akubisala kuseri kwa mwambiwu? Ken Segall, yemwe amatsogolera ntchito zotsatsa zodziwika bwino m'mbiri ya Apple, monga "Ganizani Mosiyana." Segall adagwira ntchito limodzi ndi Steve Jobs kwazaka zopitilira khumi ndipo, ali ndiudindo wa Mac yonyamula "i" kutsogolo (iMac).

Ken Segall wakhala akugwira ntchito ndi Samsung kwazaka zopitilira, kupanga malonda anu otsatsa. Malinga ndi Segall, dipatimenti yotsatsa ya Apple ikutsalira m'mbuyo ndipo "sichitha kupanga zatsopano kunja kwa zotsatsa zachikhalidwe zomwe akufuna kuwonetsa chinthu chimodzi chokha." Kampeni ya Samsung "ndiyowopsa komanso kubetcha pamaganizidwe apachiyambi, kuwonjezera pokhala ndi nkhope zodziwika bwino." "Samsung imapezekanso pamwambo uliwonse wofunikira," Segall adavomereza poyankhulana ndi Bloomberg.

Chifukwa sichikusowa ku Segall pankhaniyi, popeza Samsung idawononga madola mamiliyoni angapo mu Super Bowl pofalitsa zotsatsa zanu. Apple sinaunikire kalikonse pamasewera apachaka. Komabe, mwambowu woperekera Oscar Zinali zosemphana kwambiri chifukwa makampani onsewa anali atapeza malo otsatsa malonda: Samsung idasankha kampeni yake ya "The Next Big Thing Ili Kale Pano", ndi nkhope ya director Tim Burton, pomwe Apple idakonda kutchuka pa mini mini ya iPad.

http://www.youtube.com/watch?v=H8pj3WQyOzY

Mukuganiza bwanji za mawu a Ken Segall? Kodi ndizowona kuti Samsung ikupezeka pa Apple pankhondo yotsatsa?

Zambiri- Samsung imagwiritsa ntchito zambiri kutsatsa kuposa Apple

Gwero Bloomberg


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