Maminitsi makumi matanhatu mukati meApple, chinyorwa chausingakwanise kurega kutarisa

Mazuva mashoma apfuura paCBS, mukati mechirongwa chake chinozivikanwa «60 maminetsi» Vakapinda Apple kuti vataure nevamwe vevanhu vakakosha mukati mekambani, saTim Cook, Jony Ive kana Angela Ahrendts. "Mukati meApple", rinova zita ravakadaidza naro gwaro iri, rinotiratidza mimwe mifananidzo uye rinotipa mamwe maidi akanyatsokodzera kuona kune chero munhu anoda kuziva nezve mashandiro anoita kambani, kunyangwe kuita nyaya dzemunhu neMukuru we Apple pachake, Tim Cook. Pazasi tinopfupikisa dzimwe dzenguva dzinonakidza.

Tim Cook

Bvunzurudzo inotanga naTim Cook achitaura pamusoro pemakore ake anopfuura mana ari mubatsiri weApple uye nekambani ichiri kuchengetedza hunhu hwayo muvambi uye mukurumbira mukuru kwemakore. "Mushure mekusangana naSteve Jobs ndinogona kutaura kuti handisati ndambosangana nemumwe munhu akafanana naye". Apple inosiyana nemamwe makambani mukuti haisi kungotsvaga kushandura nyika nezvigadzirwa zvayo, asi inobudirira nguva zhinji. Sekureva kwaTim Cook, "kutsvaga kukwana" kuri mumagen'a eApple.

Haina kunge iri bvunzurudzo yakasununguka yaTim Cook, iine mimwe mibvunzo yakabatika. Zvichienderana neApple Watch uye chakavanzika nezve ayo ekutengesa manhamba, iyo inodudzirwa nevamwe senzira yekuvanza kutadza kwechishandiso chitsva chaApple, Tim Cook haana chaakaita kunze kwekuseka. Anobvunzurudza anotosimbirira pane zvinofungidzirwa kutadza kweiyo wachi, achiona kuti "vanotova nerabhoritari yekuvandudza Apple Watch."

Ehezve isu tine nzvimbo kunyanya yakatsaurirwa kuvandudza Apple Watch. Zvese zvigadzirwa zvedu, kana zvatangwa, zviri kutoshanda kuti zvivandudzike. Dzimwe nguva isu tinotoshanda pachizvarwa chechipiri chinotevera chechigadzirwa kana tisina kuburitsa yapfuura yacho futi.

Kunyangwe mubvunzurudzo achiedza kutora chimwe chinhu kubva mune ingangoitika Apple mota, Tim Cook anongonyemwerera asina kutaura kana izwi rimwe chete. "Zvakaoma here kutaura kuti urikugadzira kana kuti kwete, kuti kunyepa?" Anoenderera mberi achimuudza mukupererwa nemhinduro, pasina chazvinobatsira. Izvo zvaanopindura zvakanyatsojeka ndezvekupomerwa kweUS Congress kwekuti Apple ndeyekudzivisa mutero: "Ndiwo marara ezvematongerwo enyika." Mhinduro yakazvipira kwazvo kumutungamiriri wepamusoro wekambani senge Apple, asi imwe inopfuura kufunga.

Apple ine mari yayo yakawanda kunze kweUnited States nekuti 2/3 yebhizinesi rayo iri kunze kweUnited States. Hurumende inoda kuti tiuye nemari iyi kumba here? Zvakanaka, kuti vanoshandura mutemo wakaitwa panguva yeRevolution Revolution uye unotimanikidza kubhadhara makumi mana muzana emari iyoyo mumitero. Iwo mutemo hauna musoro zvachose uye waifanira kunge wakashandurwa kare kare.

Hapana asinganetsi kupindura mhinduro yaanopa paanobvunzwa nei Apple iine mafekitori ayo makuru muChina:

Tine mafekitori edu kuChina nekuti ndipo patinowana vashandi vane hunyanzvi pazviri. Tsvaga America kune vane hunyanzvi vashandi veaya marudzi emafekitori, uye isu taizowana vashoma chete kuzadza ino imba. Tsvaga ivo kuChina uye iwe waizozadza akati wandei nhandare nhandare. MuChina, ivo vari kuwana kudzidziswa kwerudzi urwu rwebasa kubvira vachiri vadiki.

Jony Ive

Ndiye mumwe wevanhu vane mukurumbira kuApple izvozvi, uye mhedzisiro protagonist yezvinyorwa. Maminitsi makumi matanhatu anopinda murabhoritari yake, uko vashoma kwazvo vakakwanisa kupinda, uye ipapo tinogona kuona mashandiro evamwe vevagadziri makumi maviri nevaviri vanoshandira Apple. Chikwata chakatsiga icho mumakore gumi nemashanu chaingoona vanhu vaviri vachisiya timu. Muchikamu chino chemuzvinyorwa, icho icho vazhinji vachanakidzwa nacho zvakanyanya, anotsanangura kuti Apple yakasarudza sei kuburitsa mairi iPhone 6 uye 6 Plus mamodheru ayo akaburitsa gore rapfuura..

Takaita mhando gumi dzakasiyana dze iPhone 6 uye 6 Plus, uye isu takasarudza maviri ekuunza kumusika nekuti ndiwo iwo ainyanya kugadzikana kwatiri kubata, akanyanya kukodzera mawoko edu.

Imwe yedhata inonakidza kubva "Mukati meApple" yaive huwandu hwevanhu vanoshanda pa iPhone kamera: vanopfuura mazana masere mainjiniya, munhu akaoma kudavira. Vanotiratidza mashandisiro avakaita zvese zvekupedzisira zveyakanyanya kushandiswa kamera kamera, inogadzikana, marongero ayo anoenderana nemwenje dzakasiyana dzinogona kuwanikwa, nezvimwe.

Isu takatoona kuti Apple ine modhi yeApple Chitoro umo shanduko dzese idzo Angela Ahrendts, anoona nezve zvitoro zvekambani, zvaari kuda kunoedzwa. Masherufu, zvinoratidzwa, matafura ... Zvese zvinotorwa pasi kusvika kune yekupedzisira ruzivo uye pfuura nemuenzaniso uyu kutanga saizi-yehupenyu usati waendesa kuzvitoro chaizvo.

Phil Schiller

Apple's Chief Marketing Officer anopindura iwo mubvunzo nezve "kudya nyama" kwezvigadzirwa. Zvakajairika mune vese vezvenhau vane hunyanzvi kuti vataure nezvekuti chigadzirwa chitsva chichaba sei kutenga kubva kune chigadzirwa chiripo, icho chinowanzoshoropodzwa se "zvisingatarisike Apple kutadza." Schiller akajeka nezve izvi:

Ehezve, zvimwe zvigadzirwa zvinotsiva zvimwe. Patinogadzira chigadzirwa chitsva tinoda kuti idye zvimwe izvo zvatovepo, icho chiratidzo chekuti chiri kubudirira. Timu yega yega yeApple inoda kuti chigadzirwa chayo chive chakanakisa, kukwikwidzana nemamwe zvikwata. Iyi ndiyo chete nzira yekugadzira zvakanakisa zvigadzirwa.

Chirevo chinopera nechiono cheApple Campus nyowani, basa reparaooni richapedziswa gore rinouya. Nzvimbo yakagadzirirwa nekuremekedza zvakasikwa sechirevo, icho hauzodi kutonhodzwa kwemhepo kwemwedzi mipfumbamwe yegore uye sosi yaro simba richava kunyanya iwo mapaneru ezuva anozoifukidza zvizere. Jony Ive anga ariwo mugadziri weiyo Apple Campus nyowani, uye anodada anoratidza "diki diki".

Iri ndiro girazi rakakombama rakakura kwazvo pasi rese. Iyo inogadzirwa kuGerman yakanangana nesu, uye hakuna imwe yakafanana nayo mupasi. Chivako chichave chakafukidzwa chose nemhando yegirazi.

Kuchengetedza uye Kuvanzika

Bvunzurudzo iyi inoguma naTim Cook zvakare, vachitaura nezvekupomedzerwa Apple nezve kushomeka kwerutsigiro mukurwisa hugandanga. Zvese zvinhu zvinobva pakunyorwa kwedata kunoitwa neApple pamidziyo yayo uye kuti kunyangwe iyo kambani pachayo haigone kutsikisa Izvi zvinoita kuti iPhone chive chigunun'una chemagandanga (uye mamwe matsotsi) uye zvinoita kuti basa riome kumauto ekuchengetedza.

Kana mutongi akakumbira kubatana kwaApple, isu tichafara kubatsira nezvatinogona. Asi isu hatina nzira yekuziva dhata yemushandisi nekuti yakavharidzirwa uye hatina makiyi ekuibvisa. Vamwe vanotiudza kuti tigadzire "musuwo wekumashure" kuitira kuti tikwanise kuushandisa kana tabvunzwa. Asi kana isu tikaita chinhu chakadai, ndiani anogona kuvimbisa kuti chero munhu haakwanise kuwana iwo musuwo uye kuwanawo zvakare? Isu tiri muUnited States, pano isu hatifanire kusarudza pakati pekuchengetedzeka uye zvakavanzika, zvese zviri zviviri zvinofanirwa kuvimbiswa.

Izvi ndizvo ingori mashoma ezvidimbu zvezvinhu zvinoonekwa muvhidhiyo yekutanga ane chinongedzo chauinacho pakutanga kwechinyorwa. Izvo zvakakodzera kuti uone.