Virtual chaicho tekinoroji iyo makambani mazhinji akadai saFacebook, Microsoft neGoogle ari kuisa tariro, saka hazvishamise kuti kubva kumahofisi eCupertino vari kufunga zvakanyanya kupinda zvizere mumhando iyi yehunyanzvi izvozvi mamiriro ehupfumi ekambani ari kubva pasimba kuenda pasimba. Apple ikambani hombe muindasitiri yetekinoroji uye hapana chainopa chisingazoonekwe, zvakadaro, zvakare Icho chimwe chevashoma icho chisati chazivisa chero rudzi rwekutsvagisa kana basa rine hukama neicho chaichoicho. Zvichakadaro, Facebook yakatenga semuenzaniso kambani Oculus, amai veOculus Rift, nemari isingasviki mabhiriyoni maviri emadhora.
Munguva pfupi yapfuura Microsoft yakaburitsa HoloLens yayo, imwe mhando yechokwadi chaiyo kana yakawedzera chaiyo tekinoroji ine mikana isingaperi. Muchokwadi, tinogona kutaura kuti chokwadi chaicho inguva yemberi, kunyangwe pamwe zvichimanikidzwa, nekuda kwechishoma chishandiso chatinogona kuwana nhasi, nekuda kwechikonzero ichocho, Apple, inova kambani isingade kusiiwa mune chero mhando yekushandisa, iri kufunga zvakanyanya kugovera chikamu chakanaka chemari yayo kune chaiyo chaiyo yekushanda pane ino tekinoroji.
Nekudaro, isu tinogona kufunga kuti Apple ichine akawanda mafonti akavhurika, uye ndizvo. Kuwedzeredzwa kweApple Pay, kusvika kwePad Pro uye iyo Apple Watch pamwe nebasa rekushambadzira mumhanzi Apple Music, zvinoita kuti tifungidzire kuti Apple iri kumbundira zvakawanda asi ichimanikidza zvishoma. Nekudaro, sekureva kwevanoongorora, izvi zvinofamba neApple ivo vanozozvipira ivo pachavo mukutenga kwemakambani anotoziva chikamu, kwete kutanga kuferefeta kubva kumadhipatimendi avo, kuitira kuti vakurumidze kubata avo vanga vachigadzira tekinoroji iyi kwemakore uye kuverenga pane ruzivo rwevashandi vavo. Iyo webhusaiti vakomana Barrons Ivo vanga vari ivo vakazoziva mafambiro aya naApple.