Sezvo Tim Cook akatora matomu eApple, iyo Cupertino-based kambani yakakura ikava kambani hombe kuti pese painopinda mumisika mitsva, misika yatakange tisingambofungiri nezvayo izvo zvichazouya, sekushambadzira vhidhiyo sevhisi iyo kambani yanga ichishanda kwenguva inopfuura gore.
Kuwedzera huwandu hweshumiro yahunopa, pamusoro pekuziva nzira yekuenderana nemusika weterefoni nekuwedzera saizi screen yezviteshi zvaro, zvakabvumidza kambani mumakore achangopfuura. uve kambani inonyanya kukosha pasirese, zita raakabata mumatanhatu ekupedzisira uye iro raakagadza zvakare.
Sekureva kwekambani yeInterbrand, Apple inosimudzira chinzvimbo chemakambani akakosha pasi rese kwegore rechitanhatu rinoteedzana, pamusoro peGoogle, Amazon, Microsoft neCoca-Cola. Apple's brand equity yakawedzera ne15% zvichienzaniswa negore rapfuura, kubva pamadhora 184.1 bhiriyoni mu2017 kusvika $ 214.5 bhiriyoni gore rino.
Mune chinzvimbo chechipiri, takawana google nemutengo wemabhiriyoni zana nemakumi mashanu nemashanu emadhora, Amazon nemabhiriyoni zana emadhora, Microsoft nemabhiriyoni makumi mapfumbamwe nemaviri emadhora uye Coca Cola ichivhara shanu yepamusoro nemutengo wemabhiriyoni mazana matanhatu emadhora.
Apple neGoogle vari munzvimbo mbiri dzekutanga sezvavaive gore rapfuura. Amazon, pachikamu chayo, yakakwira mumatanho kubva pachishanu kusvika kunzvimbo yechitatu, kambani yakura mugore rimwe chete ne56%, ichitungamira kurongeka nekukura kwakanyanya kubva gore rapfuura. Iyo yechipiri kambani yakura zvakanyanya mugore rapfuura ndiNetflix, iine kuwedzera kwe45%, ichiteverwa neGucci ne30%, Saleforce.com ine 23% uye Louis Vuitton ine 23%.
Mune runyorwa rwemakambani zana anokosha kwazvo munyika, isu tinowana, pakati pevamwe, Samsung mune yechitanhatu chinzvimbo, Facebook iri panzvimbo 66, Netflix munzvimbo 92 uye Spotify munzvimbo XNUMX.
Para sarudza kukosha kwechiratidzo, analytics firm Interbrand inotarisa mashandisirwo emari ezvigadzirwa nemasevhisi, basa rinoitwa nekambani mukutenga sarudzo, simba rekukwikwidza rechiratidzo, kugona kwaro kugadzira kuvimbika, nekusimudzira kwechiratidzo. kudiwa uye purofiti mukati. ramangwana.