Kunze kwekunge yaburitswa kune vezvenhau, iyo Cupertino-based kambani hazviwanzo zivisa zviri pamutemo kutengwa kwemakambani inoitwa mukati megore rose. Uye kana zvikaenda kuruzhinji, hazvimboburitse pachena chikonzero nei zvakaitenga, zvichimanikidza vezvenhau kutanga kufungidzira nezvazvo.
Ikozvino kuwanikwa kwakaitwa nekambani yaTim Cook, zvirinani zvatinoziva nezvayo, ikambani yeLondon-based Platoon, kutanga kweA & R kwakanangana nekutsvaga matarenda matsva, sekureva kwechinyorwa cheMusic Bhizinesi Pasi Pose, kambani yakavambwa mu2016 naSaul Klein naDenzyl Feigelson.
Saul Klein aive mumwe wevakavamba vhidhiyo yeLoveFilm pane yekudiwa sevhisi, sevhisi yakavhara madhoo ayo makore mashoma apfuura. Mumwe muvambi waPlatoon, Denzul Feigelson, ndiye murwi weindasitiri yemimhanzi uko anga achishanda kweanopfuura makore makumi mana saka ane ruzivo nezve mashandiro anoita musika sezvazviri nhasi.
Imwe yekambani yakabudirira zvikuru inyanzvi Billie Ellish, muimbi ane makore gumi nematanhatu akasaina kuInterscope label muna 16 uye anoti mimhanzi kune Apple yeKisimusi kushambadzira yegore rino. Iye zvakare nyeredzi mune yeApple kushambadza iyo isu tinokuratidza iwe pazasi uye iyo inotiratidza isu maanogadzira mimhanzi yake.
Feigelson achatungamira timu yekambani yevashandi gumi nevaviri muLondon, uko zvakare ine ma studio maviri ekurekodha. Zvinoenderana nechinyorwa, Platoon acharamba achiita basa rayo kusvika zvino, kutsigira maartist aunowana mune ese mativi, kungave kushanya, kurekodha maalbham, nzira dzekuwedzera, vezvenhau ...
A & R, Artist uye Repertoire, ndiko kupatsanurwa kwemakambani rekodhi kana vaparidzi vane basa ravo tsvaga matarenda matsva uye tarisa kusimudzira kwehunyanzvi wavo mukati mekambani. Uye zvakare, vanoita sekubatana pakati pevanyori nemakambani ekurekodha, vachitarisa nguva dzese zviitiko zvine chekuita nemuimbi.