Isu tese tinoziva kuti rakawanda simba iro Apple parizvino rakatsigirwa nekuda kwemamiriyoni evatengi ainayo, vashandisi vanoteedzera zvese zvinotangwa nekambani kumusika uye avo pakupedzisira vanozopedzisira vave vatengi vayo. Kunyangwe mamwe mabrand anochida kana kwete, Apple ndiyo inofarira tekinoroji brand kune vazhinji vashandisi.
Isu hatisi kuzvitaura, chidzidzo chingori chakatangwa umo zviri pachena pachena zvishuwo zvemhando dzeveruzhinji mireniyali, ko kana, Apple ndiyo yakasarudzika mhando ye Millennials. Mushure mekusvetuka isu tinokupa iwe hwese hwenyaya hweichi chinzvimbo uye isu tinokuudza iwe kuti ndeapi marangi anoumba kudzidza.
Chidzidzo chiri mubvunzo chinotarisa zvinozivikanwa se chizvarwa eMillennial, chizvarwa chakaumbwa pakati pe 20 uye 30 makore. Chidzidzo chakaitwa nevakomana veMBLM uye icho chakafunga 6000 vatengi (vezera iri boka) vakaongorora padyo ne 54000 mabhurani akasiyana muUnited States, Mexico, uye United Arab Emirates. Uye chidzidzo ichi, sekutaura kwedu, chakamira Apple munzvimbo yekutanga yekuomarara kwemushandisi kupokana neicho chaicho chiratidzo. Iko chinzvimbo chemhando dzinodiwa nemireniyamu chakarongedzwa seizvi:
- apuro
- Disney
- Youtube
- Target (online chitoro)
- Amazon
- Nintendo
- Xbox
- Netflix
- Zvese Zvekudya (online "eco" chitoro)
Chimwe chidzidzo, chakaitwa vatengi pakati pemakore gumi nemasere nemakumi maviri nemana ekuberekwa yakave nemhedzisiro yakafanana: Apple ichiri munzvimbo yekutanga inoteerwa mune ino nyaya neAmazon, Youtube, PlayStation, Starbucks ... Zvaunofarira zvinoshanduka asi izvo zvinoramba zvichinongedzera vateereri vadiki vakatendeka kune zvese zvinokudziridzwa nevakomana veCupertino. Isu tinozviona mumushandirapamwe weApple uchangoburwa, mishandirapamwe yakanyanya kutarisana neruzhinji rwevanhu uye iri hapana mubvunzo bhizimusi rakakura reApple sezvo zviri chokwadi vatengi vezvigadzirwa zveApple.