Apple ndiyo inonyanya kukosha kambani munyika

apple-inonyanya-kukosha-kambani-mu-pasi

Kuti Apple ndeimwe yemakambani akakosha kwazvo munyika yehunyanzvi haifanire kushamisika chero munhu. Nechikonzero ichi, kuti Apple inonzi yakanyanya kukosha kambani munyika kana kana zvirinani ndizvo zvatinogona kuverenga mumushumo wekambani yeMillard Brown mushure mekuitisa nzwisiso yemusika. Apple yakawedzera kukosha kwe brand kubvira gore rapfuura ne67% inosvika pakukosha kwemadhora zviuru mazana maviri nemakumi matanhatu nenomwe.

Gore rapera chinzvimbo ichi chaive chakabatwa neGoogle-ine simba rese, mushure mekuitungamira panguva yemakore 2011, 2012 na2013. Kuvhurwa pakupera kwa2013 kweiyo iPhone 5s kwaishungurudza vashandisi vazhinji vaitarisira kuti avo vari muCupertino vanozopedzisira vatangisa mumusika wezvikuru zvihombe, kune izvo isu ndakafanirwa kumirira kusvika gore rapfuura, iine 4,7 uye 5,5-inch mamodheru.

Nekuwedzera kwe67% uye neakakosha mhando yemadhora zviuru mazana maviri nemakumi maviri nemanomwe, Apple yakadzokera kunhamba 247 muchinzvimbo chekambani yeBrandZ yemakambani zana akakosha pasi rese. Kubudirira kweiyo iPhone 1 pamwe chete nemisika mitsva uko Apple iri kurova zvakanyanya, China, ndizvo zvikonzero zvikuru zvekuwedzera uku. Mumakore gumi apfuura, kuwedzera kwemutengo weApple i100%.

Mumushumo, kuwedzera kuApple neGoogle, isu tinowanawo makuru makuru ane chekuita netekinoroji uye kwatingaone kuti sei Microsoft, IBM, VISA, AT & T, Verizon, Coca-Cola, McDonalds uye Marlboro top 10 makambani Kana tikaverenga, tinowana Facebook pa12, Amazon pa1, HP pa39, Oracle pa44, Samsung pa45, uye Twitter pa92.

Millard Brown akataura kuti nzira yaishandiswa kuita uku kupatsanurwa yakave yakavakirwa paiyo brand kukoshesa kwevanopfuura mamirioni matatu vatengi uko zvinopfuura zviuru zana zvemhando dzakasiyana zvakafungidzirwa mumisika inodarika makumi mashanu uye ichienzanisa kukwezva uko kunopihwa nemuchina nekuita kwayo sechigadzirwa.


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