Sezvo Apple yakazivisa kuti yaizomira kuzivisa huwandu hwekutengesa kwezvinhu zvayo, zvese iPhone, iPad neMac vazhinji vanga vari vaongorori vakasimbisa kuti Apple yakanga yakwira uye kuti kubva panguva ino zvichienda mberi, zvese zvaizoenda kudzikira. Vazhinji vanga vari makuhwa uye zvidzidzo zvinosimbisa kuti kutengesa kweiyo nyowani iPhone haisi kuzotarisirwa.
Nekudaro, vamwe vaongorori uye zvidzidzo vanosimbisa kuti kutengesa kweiyo iPhone XR kunyanya kuri kuita zvirinani kupfuura zvaitarisirwa, inopesana nenhau dzese nezvazvo. Pakupedzisira, vese avo vaiti kutengesa kwanga kusiri sezvaitarisirwa uye kuti Apple yakanga yakwira chaizvo, zvainge zvataurwa neshoko rekuti Apple yakatumira kune vezvenhau nguva pfupi mushure mekubvisa zvikamu kubva pamusika wemasheya.
Chero kambani inofunga kuita chirevo chinogona zvinokanganisa zvakanyanya mutengo wemasheya ako, une chisungo chekuvabvisa pamusika usati waita kudaro, kudzivirira izvo munguva dzekutanga, kuvhunduka uye kuita kwechiitiko kwakapararira zvakanyanya. Izvi ndizvo zvakaitwa naApple, nekuti chiziviso icho chaifanirwa kuita hachina kunaka.
Mune chirevo chekuti Tim Cook atumira kune vezvenhau kudzikisa zvinotarisirwa pamhedzisiro yemari inotevera, mhedzisiro yemari ichaziviswa muna Ndira 29, zvinotevera zvinofumurwa:
- Pakutanga tarisiro yeApple yaive yemari iri pakati pe $ 89.000 bhiriyoni uye $ 93.000 bhiriyoni. Kufanotaura kwazvino kudzikisa iyo nhamba kusvika kumadhora makumi masere nemana masere.
- Apple yakajairika purofiti margin ndeye 38%. Mhedzisiro inotevera yemari inonongedzera kukuwedzera kwehafu yepfungwa, kuiisa pa38.5%.
- Mari inotarisirwa yekushandisa yaive zviuru mazana masere nemazana manomwe. Sekureva kwaApple, izvi zvichawedzera kusvika pamamirioni masere.
- Chikamu chemari nemari chinobva pamamiriyoni mashanu nemakumi mashanu emadhora.
- Mutero unoramba wakafanana nezvakange zvakarongwa pakutanga, wakamira pa16.5%
Ndezvipi zvikonzero?
- Tim Cook akataura mune chirevo chekuti ivo vaiziva izvozvo Kubvumirana kusunungurwa kwe iPhone vaizokuvadza kuenzanisa kwegore negore. Nepo kutengeswa kweiyo iPhone X kwaive kwakanangidzirwa mukambani yekutanga yezvemari yekambani (Q1 2018), kutengesa kweese ari maviri iPhone XS uye iPhone XS Max zvakapararira pakati pekutanga fiscal quarter Q1 2019 uye Q2 2019, sezvo iwo maviri mamodheru akazopinda musika .
- Simba redhora rinopesana nedzimwe mari Izvi zvakuvadza mwero wekutsinhana nemimwe mari, chimwe chinhu chavainge vafunga uye icho chingaderedza kukura kwemari neanosvika mazana maviri emapoinzi achienzaniswa negore rapfuura.
- Zvakawandisa zvigadzirwa zvitsva pamusika. Sekureva kwaTim Cook, vachipa zvigadzirwa zvitsva zvakawanda pamusika panguva imwechete, vakaganhurira kutengesa kwezvimwe zvigadzirwa zvavo, vachinongedzera kuApple Watch Series 4, iyo iPad Pro, AirPods uye MacBook Air.
- Kushaya simba kwemimwe misika iri kubuda kwakakuvadza zvakanyanya zvinotarisirwa nekambani.
Sekureva kwaTim Cook, zvimwe zvinhu zvinogona kukanganisa kutengesa kwe iPhone ndezvekuti vatengi vanochinjika kune izvo zvekuti vashandisi havachapi mari zhinji kana vachivandudza matemu avo, uye kuti vamwe vatengi (pane vazhinji) vatora mukana wekudzikiswa kwakakura mumutengo wekutsiva bhatiri kuchengetedza iyo iPhone kune rimwe gore pasina kuvandudza mudziyo.
Mamwe emapoinzi sekureva kwaTim Cook anokanganisa mhedzisiro yezvehupfumi yekambani ndiyo yakaderedza mari kubva kuChina, ichitaura kuti mari inowanikwa kubva munyika inomiririra "zvinodarika zana muzana kuderera kwedu kwegore rose kwemari inowanikwa pasi rose." Zvizhinji zvemhosva zvinokonzerwa nemakakatanwa ekutengeserana pakati peChina neUnited States.
Asi haizi nyaya dzese dzakaipa, sekureva kwaTim Cook, sezvaakatora mukana wekutaura izvozvo kune zvakawanda zvakanaka mhedzisiro mukota yekupedzisira, kutaura kuti isiri-iPhone mari yakawedzera ne19% nekuda kweApple Watch uye AirPods, ichiwedzera bhizimusi rekupfeka ne50% zvichienzaniswa negore rapfuura.