Apple yakaratidza mavhiki mashoma apfuura mushumo wezvemari wekutengesa zvigadzirwa zvawo pasirese, uchijekesa kuti iyo nhamba yekutengesa inoramba ichiwedzera kana ari Mac makomputa, iPhones uye iPads. Ikozvino zvangoburitswa kuti chitoro cheApple chepamhepo, iyo Apple Store, inobata iyo nzvimbo yechipiri muzvitoro nehuwandu hwevatengesi kuburikidza newebhu pasirese, iri kuseri kweiyo hofori yeAmazon uye isingagone Staples, yakatsaurirwa kutengesa zvinhu zvehofisi.
Sekureva kweWall Street Journal, Apple Store pasi rese yaona yakawedzera huwandu hwayo hwekutengesa ne24% rino rapfuura gore, chinoshamisa chimiro chichifunga nezve hukuru hwehupfumi hunomirirwa nedata iri kukambani. Uku kuwedzera kunoenderana ne 18,3 trillioni yemadhora, tichifunga kuti maAmerican vanosvika dhirioni rimwe mumadhora bhiriyoni.
Kuongorora girafu iyo WSJ yakagadzirira, tinoona kuti kubvira pakati pa2010 pakave nekuwedzera kukuru kwemitsetse mukutengeswa kweCupertino zvigadzirwa kubva kune yayo webhusaiti. Isu tinogona zvakare kuona kukosha kunoitwa nekutengesa kubva kune evashambadzi's epasirese mawebhusaiti Amazon, uchisvika pamunhu anotonhorera 67,86 trillioni yemadhora, chimiro chisingakundike panguva dzese dzezvitoro zvepamhepo, asi zvinofanirwa kutariswa kuti Amazon saka chete tengesa online uye zvigadzirwa zveApple zvinotengeswa kutenderera pasirese kuburikidza nezviuru zvezvitoro zvepanyama.
Asi sezviri pachena kukambani yeapuro yakarumwa izvi zvichiri kukwana, ne zvichangobva kuwedzerwa kuvashandi vayo vakuru de Angela Ahrendts naBob Kupbens vanodanana kuwedzera kukurudzira kutengeswa kwezvigadzirwa zvekambani zvese kubva kuApple Chitoro pamhepo uye kubva kuzvitoro zvekambani zvinooneka uye nevanozvigovera. Tichaona kana izvi zvinowedzera zvichiwedzera huwandu uhu uye kuwana yakawanda yekutengesa vhoriyamu gore rino, zvichienzaniswa nebudiriro 2013 yekambani.
