Facebook yakashandisa "kunyepa" humbowo kushoropodza anti-kuteedzera matanho muIOS 14

Haisi nyowani iyi hondo yakavhurika iyo Facebook ine nzira dzayo dzese dzekushoropodza anti-yekutevera system inosanganisirwa neIOS 14. Zvakanaka, Sekureva kweshanduro nyowani yeHarvard Bhizinesi Yekuongorora, Facebook ingadai yakashandisa data renhema inopesana neiyo anti-yekutevera system iyo Apple ichaita mune yayo inoshanda sisitimu.

Sezvaunoziva, Apple inoda kuti vashandisi vabvume kuti chero application "inoteedzera" dhata yavo kuti vagone kuishandisa kune mamwe mabasa sekupa kushambadza kwemunhu. Izvi zvinokanganisa zvakananga bhizinesi reiyo Facebook modhi. saka akatanga chirongwa chake achimushoropodza kubva panguva yekutanga.

Iyo Harvard Bhizinesi Yekuongorora bhuku inoshuma zvinotevera:

Apple ichakurumidza inoda kuti vashandisi vabvumirane kuti mabhizinesi (kana maapps) anogona kuita Tracking ye data rako kugadzirisa kushambadzira. Facebook iri kurwisana nesarudzo iyi ine mushambadziro wekushambadzira une hukasha, zvichiratidza humbowo hwekuti danho iri rinokanganisa mabhizimusi madiki nepakati. Asi humbowo uhu inhema, sezvo Facebook ingangoziva.

Iyi posvo inosimbisa chikumbiro icho Facebook inoita mumushandirapamwe wayo uye pawebhusaiti yayo, ichiti "avhareji mudiki bhizinesi mushambadzi anogona kuona kutengesa kwavo kuchideredzwa neanopfuura 60% yedhora rega rega raunoisa. Nekudaro, iyo posvo inoratidza kuti ichi chiri chirevo chekudzoka kweFacebook pane kushambadzira kushambadzira (ROAS). Zvimwe kubva kune iyo posvo:

Mumushandirapamwe wayo wekupokana nemutemo mutsva weApple wekuvanzika, Facebook inoratidza kuti kana iwe uchifananidza iyo ROAS yekushambadzira mishandirapamwe neyekushambadzira yakasarudzika neayo asingaite, mabhizimusi madiki anozoona mari yavo ichideredzwa kusvika kusvika 60% nekunyimwa kushambadzira kwakagadzirirwa.

Iyo 60% iyo inogona kutyisa zvakadaro, zvakadaro, yakanyanya kukwirira. Miedzo inodzorwa yemakampeni achifananidza kushambadzira kwakaenzaniswa neasina kusarudzika zvinoratidza kusiyana kudiki mumari.

Iyo Harvard Bhizinesi Yekuongorora posvo inokurukurawo nezvechikumbiro cheFacebook icho madiki uye epakati-epakati mabhizinesi akatanga kana kuwedzera kushandiswa kweakazvimirira kushambadzira pasocial media panguva yedenda:

Sekureva kwaFacebook, danho reApple rinonyanya kukuvadza panguva yedenda iri, sekutaurwa kwazvakaitwa nevekushambadzira kweFacebook uye webhusaiti, "44% emabhizimusi madiki nepakati akasimudza akatanga kana kuwedzera kushandisa kwavo kushambadza kwemunhu pasocial media panguva yedenda. chidzidzo chitsva cheDeloitte.

Iyo nhamba yairatidzika senge isiriyo kwatiri, saka takanyatso tarisa kuDeloitte kudzidza uye takaona kuti Facebook yakashuma nhamba yacho zvisirizvo.

Mukudzidza kwayo, Deloitte akabvunza makambani mumaindasitiri mapfumbamwe kana vakawedzera kushandiswa kwekushambadzira kwakanangidzirwa pasocial media panguva yedenda. Chikamu chine kuwedzera kwakanyanya kwaive kufonera uye tekinoroji, asi kuwedzera kwacho kwaingove 34%. Mamwe matunhu aive nekuwedzera kudiki. Nyanzvi dzemakambani emabasa, semuenzaniso, aive nekuwedzera kweangori 17%. Zvinotaridza kuti Facebook yakasarudza iyo data yakanyatsotsigira nharo dzayo, uye ndokuwedzera data rayo nechetatu.

Izvi hazvireve kuti kufamba kwaApple hakugone kukanganisa mari yekushambadzira yemabhizinesi madiki nepakati. Nekudaro, iyo nzira yekushoropodza iyi nhanho nyowani neFacebook iri kure nekure. Inotsausa ruzivo, kumonyanisa mhedzisiro uye kutyisidzira kuitira kuti vasadonhedze bhawa repamahombekombe. Zuckerberg zvirokwazvo anotaridzika kutya.


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