Kwemakore, kubvira Steve Jobs pachake paakanyangarika, chimwe chezviso zvinomiririra Apple chave chaJony Ive. Uyu mugadziri anoshamisa akatungamira nzira muzvigadzirwa zvekambani kweanoda kusvika makumi matatu emakore., uye tiri kutaura nezve Apple yakaburitsa iPod, iPhone, iPad, Apple Watch, MacBooks, iMacs, uye AirPods.
Zviripachena, chikamu chikuru chebudiriro yezvigadzirwa izvi zvinoenderana nemagadzirirwo avo, akateedzerwa uye kuteedzerwa neanogona kuita ese vagadziri kusvika padanho rakakura kana shoma. Ndosaka chiziviso chekuti ari kusiya Apple chakakonzera zvakanyanya tekinoroji, pamwe ne "vaporofita" avo zvakare vanozivisa kuderera kwakasimba kwekambani. Asi iyi yanga isiri nyaya yemazuva, kana vhiki, kana mwedzi. Icho chave chiri chirevo chekusiiwa kwemakore mana, uye isu tinokuudza iwe pazasi pazasi.
Zvinonyanya kukosha muApple yanhasi
Sezvo Steve Jobs, shasha yakagadzira Apple nekuinunura kubva mukubhuroka, akashaya muna2011, kune vazhinji vanoti Jony Ive anga ave nebasa rezvinhu zvakaunzwa, mashandiro avo uye chingave chigadzirwa chavo. Basa rake mukati mekambani rakapfuura iro basa rake semugadziri, uye masosi ekambani akamuisa padanho rakaenzana naTim Cook. maererano nekutora sarudzo nezve zvigadzirwa zvekambani.
Nekudaro, mumakore achangopfuura zvinoita sekunge iro basa raJony Ive rave kumashure. Izvo zvese zvakatanga nekutanga kweApple Watch muna 2015, Kubva panguva iyoyo Ive ndakatanga kusiya mabasa, zvinoenderana nezvaanotiudza Bloomberg kududza masosi padyo nekambani. Kubva kutarisira basa reboka rese zuva nezuva, Ive ndakaramba ndichishanyira hofisi yake kakati wandei pasvondo.
Muna 2015 zvese zvakatanga
Chaizvoizvo panguva iyoyo, mubvunzurudzo neThe New Yorker, akabvuma kuve "akaneta zvakanyanya", achivimbisa kuti gore rakatangira kuburitswa kweApple Watch raive rakaomesesa kubvira parakasvika kuApple. Mushure memashoko iwayo, vazhinji vakatanga kuvimbisa kuti basa raIve mukambani raizotanga kushomeka. Mwedzi mitatu chete gare gare, Jony Ive akagadzwa "Chief Design Officer", achisiya iro basa revatariri vezvikwata zvehurongwa hwesoftware kune vakuru vaviri, Alan Dye naRichard Howarth. Makore maviri gare gare Ive akadzoka kuzotora chikamu chemabasa aaive asiya.
Asi zvakadaro ndakaenderera mberi kushanyira mahofisi eCupertino kanoverengeka pavhiki, uye yakawanda yemisangano yakaitirwa muSan Francisco kudzivirira kuti vatame kubva kumba kwavo kuenda kuCupertino. Dzimwe nguva vaitosangana kudzimba dzevashandi vavo, mahotera kana zvimwe zvivakwa, vachitoisa hofisi muSan Francisco kuti vaite yakawanda yebasa ravo kuApple. Uku "kupatsanurwa" kwemabasa ake kuApple kwakamuita kuti apotse kuvhurwa kwechero zvigadzirwa zvekambani, chimwe chinhu chisingafungidzike mune imwe nguva.
Chave chiri chinhu chave chichiitika kwenguva yakareba. Wanga uine Apple kweanenge makore makumi maviri nemashanu, uye rave riri basa rinonetsa kwazvo panguva iyoyo, inguva yekuti munhu wese atore nyore.
Uye kubva ikozvino?
Pakutanga hakuzove nekuchinja kukuru mukambani, nekuti basa raIve muApple mumakore achangopfuura yanga isinganyanyoita basa, sekureva kwekambani inovimbisa Bloomberg. Asi kusava nechokwadi kunoramba kuchigadzirwa mune chimwe chinhu icho kambani yakachengeta kubva ichitangwa uye icho chagara chichichiratidza: dhizaini. Zvino Jony ini ndakuenda Evans Hankey achatungamira iro dhizaini dhizaini boka. Hankey mutungamiri mukuru, asi haasi mugadziri, uye ndicho chikonzero chekuti kusahadzika kunogadzirwa nezve ravo basa mukambani. Anozomhan'ara akananga kuna Jeff Williams, mukuru wekambani inoshanda.
Izvo vazhinji vanotya ndezvekuti pasina "mugadziri" musoro uye nechikwata chekugadzira chiri pasi pekutungamira kwevanhu vaviri "bhizinesi" chipingamupinyi kuzvinhu zvitsva chinogona kuiswa munzvimbo yanga isipo kare. Pamberi, Jony Ive akapindura zvakananga kuna Tim Cook, uye kare aipindura akananga kuna Steve Jobs. Zvaive zvakajairika kuona vaviri vachifamba-famba munzvimbo dzekambani vachiita sarudzo.
Kuziva kuti kubuda uku kwaizounza kusava nechokwadi nezveramangwana rekambani uye nezvayo zvigadzirwa zvinotevera, Tim Cook pachake akazviburitsa nezuro mupepanhau rake kuti "Jony Ive anga achienderera mberi achibatana naApple kubva kustudio yake nyowani."