Iyo inozivikanwa Apple chigadzirwa dhizaini yakasiya chinzvimbo kukambani yeCupertino gore rapfuura 2019 uye ikozvino yadzoka munhau dze a kushamwaridzana neyemitambo mota yakasimba Ferrari. Uku kushamwaridzana kunouya kubva muruoko rwekambani yeRudoFrom, iyo Ive pamwechete naMarc Newson vari vatangi vekutanga.
Mune ino kesi, Ive ndichave chikamu cheEoror partner kanzuru, foramu yegore negore umo vanoverengeka vevatengi vekambani vanotora mukana wekutsvaga mikana mitsva yebhizinesi. Ndabuda kunze kwenhau kwenguva yakareba uye ikozvino anozviratidza zvakare kuratidza siginecha yake neimwe yeakakura mumotokari, Ferrari.
Chikamu chechirevo chekudyidzana pakati peRudoFrom naFerrari chinoratidza iyo kuwirirana kwakanaka kuripo pakati paJony Ive, Marc Newsom naJohn Elkann. Vaviri vekutanga vanozviti "vateveri nevanoyemura" Elkann, anova iye mutungamiri nemukuru weExor nemutungamiri weFerrari.
Kutaura kwekutanga kwekudyidzana kutsva uku kunounza pamwe mashandiro uye kugona kwemakambani maviri anozivikanwa senge Ferrari ane ruzivo rwakakura uye kugona kusingaenzanisike kweRudoFrom, avo vakatsanangura zvigadzirwa zvinoshamisa izvo zvakachinja nyika. Kunze kwekubatana naFerrari, LoveFrom ichaongorora akateedzana ezvirongwa zvekugadzira neExpor mubhizinesi reumbozha.
Sevaridzi veFerrari nevateresi, hatina kukwanisa kufarira kushanda pamwe neiyi inoshamisa kambani uye, kunyanya, nechikwata chekugadzira chinotungamirwa naFlavio Manzoni.
Tinorangarira izvozvo mushure mekunge Ive ndasiya Apple, anga atobatanidzwa naFerrari yehukama hwake hwakanaka nemisoro yechiratidzo uye kugona kwake kunoshamisa mukugadzira. Chero zvazvingaitika, chibvumirano chave kusainwa umo kambani yeIve inova chikamu cheExor.