Pakati pemhemberero dze AMAs masikati ano, Apple yakaratidza mushandirapamwe mutsva weApple Music, ichitarisa Drake. Kushambadza kwacho kuri kopi yekashambadziro Taylor Nyeredzi iyo yakaburitswa kutanga kwegore rino. Apple yakagovana yayo nyowani Drake kushambadza paYouTube nemusoro unoti "Drake vs. Bench Press. "
Mumushambadziro, Drake anoonekwa achisimudza masimbi uye achiteerera Apple Music kuti azvivaraidze panguva yekudzidzira. Rapper anoshandisa playlist inonzi "Pop Kudzidziswa", uye zvakanyanya rwiyo rwaTaylor Swift, "Ropa Rakaipa." Mushure mezvo, anotamba kuimba rwiyo kwechinguva uye Drake anodzoka kuzoshanda nezviyereso. Munzvimbo yese yechiitiko, Drake anongovhiringidzwa chete nemumhanzi nezwi raTaylor Swift uye anopedzisira ave kutsauswa zvachose uye uremu hwadonha.
Apple, kune izvi zvese, yakaburitsa kushambadza kwakafanana naTaylor Swift kutanga kwegore rino, umo muimbi akaonekwa achimhanya patepi uye achiteerera Drake nenziyo "Jumpman." Swift aive achirasikirwa nhangemutange yake nhangemutange pa tepi nekuda kwemumhanzi. Apple yakadzoka nezuro husiku kuzoisa iyi vhidhiyo kune yepamutemo YouTube chiteshi futi. Ose mashambadziro anopera netagline "Inoshungurudza yakanaka" uye inoratidza kuti kune dzinopfuura mamirioni makumi mana nziyo paApple Music, pamwe nerunyorwa rwakakodzera nguva dzese.
Sezvo isu tava kusvika mwaka wezororo, Apple yakawedzera kushambadzirwa kwayo kweApple Music sevhisi. Iyo kambani yatanga kuratidza. Kunyoreswa kweApple Music kune zvakawanda zvekuita nekuve chipo chinobatsira kwazvo gore rino, uye Apple hapana mubvunzo iri kuedza kuita nepainogona napo kuyeuchidza vanhu nezve mukana uyu.
Iyo bhajeti iyo Apple inogovera kumakambani ekushambadzira ayo ekushambadzira mumhanzi sevhisi anga achikura zvakanyanya. Pamusoro pezvidimbu zvine nyeredzi Drake naTaylor Swift, Apple yakashandisawo vane mukurumbira vakaita saDJ Khaled naJames Corden kusimudzira sevhisi kuruzhinji, ichipa imwe nzira kune izvo zvagara zvichishandiswa mukushambadzira kwayo.