Zvinotaridza kuti vakomana veTidal havakwanisi kuve sarudzo chaiyo pakati pevashandisi vane kondirakiti yekushambadzira mimhanzi, kunyangwe vachipa yavo Yekuvimbika sevhisi, sevhisi ine mutengo wakapetwa pane zvatinogona kuwana zvese muSpotify uye paApple Music. Iyo kambani, iyo inowanzo kuve iri pamiromo yemunhu wese nekuda kwekutaura kunopokana kunoitwa nguva nenguva nevamwe vevaridzi vayo, ichangobva kuzivisa izvozvo Jeff Toig anosiya chinzvimbo semusoro wekambani. Toig anga ari wechitatu CEO wekambani mumakore maviri apfuura.
Sekureva kwechinyorwa cheBillboard, Toig akasiya chinzvimbo chake munaKurume wegore rino, mushure mekunge kambani yemimhanzi yekutenderera yawana jekiseni remamiriyoni mazana maviri kubva kuSprint. Mune chirevo chakatumirwa naTidal kunhau, tinogona kuverenga kuti mukuru anotevera wekambani achaziviswa sei mumavhiki anotevera kuti aenderere mberi nehurongwa hwekuwedzera kwekambani. Usati watanga kushanda kuTidal, Toig aishanda semutungamiriri webhizimusi ku SoundCloud, pamusoro pekuve iye muvambi weMuve Music uye Virgin Mobile USA.
Zvinetso zvemari zvaTidal hazvisi zvakavanzika. Jay-Z akatenga kambani iyi nemadhora makumi mashanu nemashanu emadhora mugore ra56, achirasikirwa nemamiriyoni makumi maviri nemasere emadhora gore rimwe chete, uye $ 2015 mamirioni apfuura. Nepo makwikwi aripo pari zvino ari pamamirioni makumi mashanu (Spotify) uye makumi maviri (Apple Music), nhamba dzichangoburwa dzekambani iyi dzinosimbisa kuti inongonyoresa vanopfuura miriyoni imwe chete, manhamba ari kure kwazvo neaya akavimbisa kuti kambani ine vashandisi mamirioni mana. Parizvino, zvinoita sezviri pachena ndezvekuti Tidal yakaratidza kuti haizive maitiro ekuita zvinhu nemazvo uye kuti ichiri chisarudzo chevashandisi vanonakidzwa netsiva mumhanzi sevhisi.