Mukuru weApple chigadzirwa dhizaini, Jony Ive, anowanzo kuoneka akaderera pamusoro pechikuva paApple mharidzo. Kubva pane zvishoma zvatinoziva nezvemugadziri uyu anga ari kuApple kubva panguva yeMabasa, ane mbiri uye chimwe chezvikonzero nei asina kumbobvira aonekwa pachikuva ndizvo chaizvo, zvakare izvozvi semusoro wedhizaina uye asina Steve Jobs "achisundidzira» Haisati yaonekwa mumazita ezvinyorwa, asi Izvo hazvimutadzise kuti aoneke mumavhidhiyo ekuratidzira ezve zvigadzirwa zvake achitsanangura zvakadzama, nezwi rake reChirungu uye nerunyararo rukuru., matanho avakateedzera kugadzira chero chigadzirwa chitsva. Izvi ndizvo chaizvo zvavakafananidza kubva kukambani inozivikanwa pasi rese inozivikanwa chikafu, McDonald's.
Asi ngatisiyei mazwi uye tione kushambadza kushambadza mauri maunogona kuona vanofungidzirwa kuti McDonald's mahunyanzvi vachishanda pachigadzirwa, magadzirirwo ayo uye panowanikwa iyi kopi yeIve inotsanangura nezwi reChirungu maitiro ayo ekusika nevamwe:
Tinogona kuona kuti ihuswa kutora chimwe chezvinwiwa zvavo uye dhizaini yacho inogona kutiendesa padanho rinotevera sezvo ichibvumira mushandisi kunwa chinwiwa "MacCafé" chakasanganiswa chaicho nekirimu. Ehezve mune zvakajairika kushambadza uye dingindira rayo rakanyatso shanda kunze, saka Tine chokwadi chekuti Apple naIve pachavo vanenge vaseka vachiona kuti vanomutevedzera sei nemataurirwo ayo engano: "Anoshamisa" "revolucionary" kana "mashiripiti". Isu tine chokwadi chekuti vakatora nekuseka uye kune rimwe divi isu zvakare tine chokwadi chekuti McDonald's ichawana yakawanda nhamba yekushanya uye kushambadzira nekuda kweichi chitsva chiziviso chiziviso.