Apple waa shirkad weyn, laakiin gadaasha astaanta ayaa ah xirfadlayaal waaweyn kuwaas oo si uun isku dayaya inay wax ku darsadaan shirkadda Cupertino aqoontooda oo dhan si ay shirkadda uga dhigto mid sii kordheysa. Waana in Apple kaliya iPhone ahayn, waxaa jira aad iyo aad u badan mashruucyo ay shirkaddu ku lug leedahay, shirkad si joogto ah u horumarinaysa una baareysa inay joogtid meesha ugu sarreysa miisaanka teknolojiyadda.
Paul Deneve ayaa ahaa mid ka mid ah saxiixyada xiddigaha ee safka Cupertino, qof ka yimid nooca moodada Yves Saint Laurent, Agaasimihii hore ee shirkadda, oo ku soo biiray Apple isagoo ah Madaxweyne-ku-xigeenka Mashaariicda Gaarka ah, sida aad ku arki karto sawirka oo madax ka ah qoraalkan. Qaar ka mid ah mashaariic gaar ah oo ay adag tahay in laga hadlo laakiin saameyn toos ah ku yeeshay aaladaha ay shirkaddu bilaabayso. Hadda Apple ayaa 'hawlgab noqotay' shaqada Paul Deneve, Qaar ka mid ah mashaariicda gaarka ah ee hadda hoos yimaada amarrada kooxda hawlgallada ee uu hoggaamiyo Jeff Williams.
Paul Deneve wuxuu masuul ka noqon karaa, waxyaabo kale oo badan, ee loogu talagalay Apple Watch, Aaladda Apple waxay inta badan diiradda saartay adduunka moodada dabeecaddaas awgeed xiran karo. Waana in adeeggaas muhiimka ah ee na siin kara taleefan ama kombuyuutar la iska dhaafay sidaas darteed qalab taas waan labisnaa noqo kordhinta korantada kor ku xusan.
Ayaa garanaya haddii kuwani ay sii weynaan doonaan hadda mashaariicda gaarka ah ahaanshaha, malaha, kooxda hawlgallada dhexdeeda, aakhirka kooxdani way ka tiro badan yihiin waxayna baari karaan oo ay horumarin karaan dhammaan mashaariicdan Dhaqdhaqaaq la saadaalin karo iska daa Apple mashruucii caanka ahaa ee Titan (waa gaari shirkadeed oo macquul ah), taasna waxay noqotay markii laga saaray Paul Deneve websaydhka shirkadda Apple.