Spotify, adeegga muusikada qulqulka iyo Apple Music ee ugu weyn ee loolanka, ayaa daaran "Wadahadal horumarsan" si ay ula wareegaan barnaamijka codka lagu duubo ee 'SoundCloud', sida uu ku warramay wargeysku Financial Times ayaa.
Waqtigan xaadirka ah, macluumaadka la heli karo ee ku saabsan helitaankan suurtagalka ah ayaa yar, hase yeeshe, tan waxay u oggolaan lahayd Spotify oo keliya in ay si lama filaan ah u kordhiso muggeeda isticmaalayaasha laakiin sidoo kale in ay kordhiso dalabka muusikada ee la heli karo leh dhammaan waxyaabaha ku jira, inta badan aan la daabicin, in SoundCloud ay hadda siiso isticmaaleyaasheeda.
Spotify iyo Apple Music, cadaawad sii kordheysa
Loolanka u dhexeeya Apple Music iyo Spotify ayaa soo ifbaxay xitaa ka hor dhalashada adeegga fidinta muusikada ee Apple. Tan iyo bishii Juun 30 ee sanadkii hore, markii ay Apple Music sameysay kulankeedii ugu horreeyay, ayaa enfrentamientos Waxay ahaayeen kuwo joogto ah, xitaa waxay ku eedeeyeen Apple Spotify inay ku jirto khasaaro dhanka App Store.
Markii bilooyinku dhammaadeen, Apple Music ayaa sii kordheysay tirada dadka isticmaala. Tirooyinka rasmiga ah ee ugu dambeeyay waxay ka hadlayaan 17 milyan oo isticmaale bixiyeyaal ah marka la barbar dhigo 30 milyan oo shirkadda Spotify leedahay. Kordhinta barnaamijka Apple dhabtiisu way soo kordheysaa, haddii ay sii socotona, ma dheereyn doonto ilaa ay ugu dambayntii dhaafto adeegga muusikada ruug caddaaga ah.
Dhinaca kale, shirkadaha rikoodhada ayaa si joogto ah u cadaadiya SpotifY. Ikhtiyaarkaaga rukunka ee bilaashka ah (oo loogu beddelayo xayeysiin) kama cabsanayo maalqabeennada miyuusigga, ama farshaxanno badan, isla mar ahaantaana way kaa codsanayaan lacag bixinta ciyaarta in kuwa Cupertino ay sameeyaan (waqtigan xaadirka ah Apple waxay bixisaa 58% faa'iidooyinka marka la barbar dhigo 55% ee Spotify bixiso).
Sidaa darteed, waa iska cadahay in shirkadda ugu weyn ee Apple ay tahay inay fuliso istiraatiijiyad u oggolaanaysa inay ku sii jirto booska koowaad ee qulqulka adeegyada muusikada, oo ka sarreeya dhammaan Apple Music, laakiin sidoo kale Pandora, Deezer, Google Play Music, iwm, in kasta oo kuwani ay horeba u yihiin xafiiltan yaryar.
Istaraatiijiyad cusub: iibso dhagaystayaasha
Sida lagu soo wariyay The Financial Times, istiraatiijiyaddan, hadda, waxay ku saleysnaan doontaa ikhtiyaarka ugu fudud: ka iibsashada tartame si si lama filaan ah loo kordhiyo tirada isticmaaleyaasheeda iyo dalabka muusikada ee buugiisa. Qufulka koowaad waa Souncloud oo lala socdo, sida uu wargeysku sheegay, Spotify durba waa daaran tahay "Wadahadal horumarsan" oo loogu talagalay helitaanka.
SoundCloud, taas oo u oggolaanaysa dadka isticmaala inay soo rogaan, xayeysiiyaan, oo ay wadaagaan cajalado maqal ah oo ka bilaabma miyuusigga illaa fiidiyowyada, horeba waxaa u lahaa in ka badan 175 milyan oo dhegeyste ah guud ahaan, taas oo siin karta macaamiil badan oo ku soo qulqulaya Spotify oo siinaya faa'iido weyn Apple.
Shirkada Spotify waxay leedahay 40 milyan oo macaamiil ah oo bixiya lacagaha marka loo eego Apple Music oo bixisa 17 milyan oo macaamiil ah, laakiin tirooyinka Apple Music ayaa si is daba joog ah u kordhayay tan iyo markii la sii daayay sanadkii 2015. Apple Music sidoo kale waxay leedahay daacad u ah dadka isticmaala Appl naftoodae in, aragti ahaan, ku dhiirrigelisa isticmaaleyaasha adeegyo kale inay ka tanaasulaan iyagoo u daneynaya adeegga waddaniga ah.
Sidaan u nidhi, Maaddaama Apple Music ay korodhay tirada macaamiisha, xiisadda u dhaxeysa labada shirkadood ayaa sidoo kale kordhay.. Labada adeegba waxay noqdeen kuwa ugu badan ee xifaaltanka ka dhexeeyo waxayna ka dhex muuqdeen qaar ka mid ah khilaafaadka dadweynaha inta badan la xiriira arrimaha ka-reebitaanka iyo joogitaanka Apple App Store. Sida laga soo xigtay Spotify, guddiga 30% ee Apple ay hesho iyadoo lagu beddelayo iib kasta / rukun kasta oo laga sameeyo dukaankooda arjiyada, waxay ku dhigeysaa khasaaro marka la barbardhigo Apple Music, marka marka adeegsade uu doonayo inuu iska diiwaan geliyo barnaamijka 'Spotify to marayo App Store', adigu waa inuu bixiyaa 30% ka badan lacagta caadiga ah, maadaama Spotify aysan u maleyneynin qiimahaas.
SoundCloud ayaa dhawaan soo bandhigtay a adeegga lacag bixinta cusub loogu talagalay inuu la tartamo Spotify, Apple Music, Pandora, iyo ikhtiyaarrada kale ee qulqulka muusikada. SoundCloud Go waxay ku kacaysaa $ 9,99 waxayna siinaysaa dadka isticmaala xayeysiinta-bilaashka ah 125 milyan oo heeso, oo ay ku jiraan waxyaabaha ugu sarreeya.
Iyada oo wali ay jirto helitaanka male-awaalka ah ee SoundCloud, Spotify wuxuu ku dari karaa dhammaan waxyaabahaas isticmaale-abuurka ah ee ku jira buugiisa muusikada, oo u fidisa macaamiisha waxyaabo badan oo asal ah si ay u dhagaystaan waxyaabaha ka jira.
