Faafida cudurka Coronavirus ayaa bedeshay caadooyinkeena isticmaalkaSaameynteeda waxay aheyd xitaa in isticmaalka muusikada qulqulaya ay hoos u dhacday xaddidaadda dhaqdhaqaaqa, waqtigaas oo muusig badan la cuno. Hadda, dib ugu noqoshada "caadi ahaan", ragga ka socda Spotify ayaa hadda soo wariyay koror ballaaran oo dadka isticmaala oo tilmaamaya ku soo noqoshada caadi. Dabcan, waxay umuuqataa inaysan joojinayn daawashada tartamayaashooda iyo maal gashiga ay kujiraan kaydadka gaarka ah waxay dhaawici karaan kobaca shirkada Ka dib boodboodka waxaan ku siineynaa dhammaan faahfaahinta xogta wanaagsan ee Spotify.
Sidaan dhahno, Spotify lama joojin karo. Hadday taasi tahay lahaa xoogaa khasaaro ah maalmaha hore ee cudurka faafa ee Coronavirus sababo la xiriira caadooyinka macaamiisha way is beddelayeen sababo la xiriira geeddi-socodka xabsiyada adduunka. Hadda, dib ugu soo noqoshada caadiga cusub, waxay umuuqataa in tirada isticmaaleyaashu ay kasoo kabanayaan ficil ahaan adduunka oo dhan, waxayna gaareen tirooyin ay dad badani jeclaan lahaayeen: 299 milyan oo isticmaale, oo 138 ka mid ah ay yihiin isticmaaleyaal iska diiwaangeliyey, oo lacag siinaya isticmaalayaasha
Wadarta guud ee isticmaalayaasha billaha ah ayaa koray 29%, ilaa 299 milyan, iyo Macaamiisha Spotify Premium ee adduunka oo dhan waxay kordheen 27%, ilaa 138 million […]
Sida laga soo xigtay Spotify, ka dib markii "suubban" ay hoos u dhacday saacadaha isticmaalka sababo la xiriira Cudurka faafa ee COVID-19 ee rubuca koowaad, illaa 30-kii Juun "saacadaha isticmaalka adduunka ayaa ka soo kabtay heerarka safka hore". Waqtigaan, dhammaan gobollada adduunka, oo ay ku jiraan Waqooyiga Ameerika iyo Yurub, 'si buuxda ayey u soo kabteen', marka laga reebo Latin America, oo 6% ka hooseysa heerka caafimaadka adduunka ka hor.
Spotify waxay rajeyneysaa kororka isticmaalaha iyo macaamiisha illaa qeybta labaad ee 2020. Qeybta seddexaad, Spotify waxay rajeyneysaa wadarta isticmaalayaasha bil kasta inay noqdaan 312 milyan-317 milyan iyo macaamiisha Premium inay noqdaan 140 milyan-144 milyan. Rubucii afraad, shirkaddu waxay wadarta wadar ahaan 328 milyan-348 milyan iyo wadarta macaamiisha Premium ee 146 milyan-153 milyan.
Xog wanaagsan oo loogu talagalay Spotify oo u adeegta inay la kulanto iibsashada muranka leh ee xuquuqda Podcast-ka Waayo-aragnimada Joe Rogan, Podcast caan ah oo hadda noqday qayb gaar ah oo ka mid ah buug-yaraha Spotify. Iibsi taas oo ah dhamaadka Waxay ku kacday Spotify 126 milyan oo doolar, tiradaas oo ka sarraysa tii markii hore lagu qiyaasay inay ahaayeen 100 milyan oo doolar. Maalgashi kharash badan ku baxay Spotify laakiin ay rajaynayaan inay soo kabtaan sababo laxiriira tiro badan oo raacayaal ah oo Rogan's Podcast uu haysto. Intaa waxaa sii dheer, ku darista fiidiyowyada fiidiyowga ayaa si wanaagsan u ahaa helitaankan ka dib. Waan arki doonaa sida ay adeegsadayaashu u dhaqmaan ...
