Markii aan kuu sheegnay bishii Diseembar sida Pebble ay u heshay shirkadda Fitbit illaa 40 milyan oo doolar, waxaan mar horeba tixgelinnay in tirada ay ku yar tahay shirkad ka mid ahayd kuwii ugu horreeyay ee ku guuleysta muhiimada gaarka ah ee adduunka saacadaha. Pebble ma ahayn oo keliya mid ka mid ah smartwatches-ka ugu horreeya ee saameyn dhab ah ku leh adduunka oo dhan, laakiin sidoo kale wuxuu dhisay beel ballaadhan oo kuwa raacsan ah oo si adag u shaqeeyay si ay u horumariyaan barxadda si ay u noqdaan mid ka mid ah noocyada ugu muhiimsan ee qaybta. Phaa 40-ka milyan ee la qiyaasay waxay ku hareen kaliya 23 milyan oo doolar, wax ka yar kala bar lacagtii asalka ahayd, sida ay xaqiijisay Fitbit lafteeda warbixinteeda dhaqaale.
In kasta oo tirooyinka heerarkaasi laga yaabo inay yihiin kuwo cajaa’ib leh, haddana xaqiiqadu waxay tahay in 23-ka milyan ee doollar ay u muuqdaan "isbadal" dhab ah shirkad sida Pebble oo kale ah, oo laga yaqaan adduunka oo dhan, haddii aan tixgelinno in Fitbit ay 15 milyan ka bixisay shirkad kale oo soo saarta smartwatches oo la yiraahdo Vector Watch, taas oo ficil ahaan aan cidina ogeyn. Kaba sii darane, Pebble wuxuu ficil ahaan u sameeyay $ 23 milyan labadii olole ee ay ku uruurinaysay Kickstarter. Waxay umuuqataa inay xaqiijineyso in xaalada dhaqaale ee Pebble ay aheyd mid aad uga adag isla markaana taasi ay sababtay inay aqbasho ku dhowaad dalab kasta oo ku saabsan helitaankeeda.
Xaaladda Fitbit ma fiicna, oo tirooyinkeeda sanadkan 2016 wax dhiirigelin ah ma leh. In kasta oo xaqiiqda ah in dakhliyada sanadka oo dhan 2016 ay kordheen marka loo eego 2015 (1.860 billion dollars in 2015 and 2.170 billion dollars in 2016), kororka kharashaadka ayaa horseeday faa iidada saafiga ah ee $ 175 milyan sanadkii 2015 ilaa qasaaraha $ 102 milyan sanadka 2016. Waan arki doonnaa haddii waxyaabahan ay soo iibsadeen dhawaan ay kaa caawinayaan inaad bilowdo wax soo saar dhulka hoostiisa mara oo kugu celin doona tirooyin wanaagsan ama noqon doona dhibbane kale oo ka tirsan suuqa adag ee smartwatch.