Markay sannaduhu marayaan, tirada isticmaaleyaasha ee bilaaba inay ku arkaan smartwatches oo leh indho kala duwan ayaa kordhaya Smartwatches hadda ka dib ma aha arrin dhowr haldoor iyo xogtii ugu dambeysay ee ka timid shirkadda latalinta ee NPD ayaa tan xaqiijinaysa. Sida laga soo xigtay NPD, iibka smartwatch intii lagu jiray 2018 wuxuu kordhay 61% marka loo eego sanadkii ka horeeyay, 2017.
Marka lagu daro kororka 61% ee iibka smartwatch intii lagu jiray 2018, lacagta ay maalgashadaan dadka isticmaala ayaa sidoo kale kordhay 51%, oo gaartay 5.000 milyan oo doolar. Apple, Samsung iyo Fitibt, ayaa ku jira sidan, shirkadaha ugu badan ee suuqa galiyay, waxayna wakiil ka yihiin saamiga 88%, iyagoo ah Apple Watch hogaamiyaha suuqa.
Sida laga soo xigtay daraasaddan, 16% dadka qaangaarka ah ee Mareykanku waxay leeyihiin saacad smartwatch ah, taas oo ka dhigan koror 12% ah marka la barbar dhigo 2017. Kooxda da 'ahaan u dhexeysa 18 ilaa 34 sano, tiradaas waxyar ayey ka sarreysaa, waxayna gaaraysaa 23% dadweynaha Mareykanka. NPD waxay sheegaysaa in astaamaha cusub ee u imanaya jiilalka soo socda ee smartwatches ay u oggolaan doonto inay kordhiso sumcadda dadka waayeelka ah.
Isticmaalayaasha qaatay smartwatch ma aha oo kaliya inay sidaas sameeyaan sababtoo ah fursadaha ay bixiyaan markay tahay tirinta dhaqdhaqaaqa isboortiga, laakiin sidoo kale awoodda meel fog laga maareeyo otomatiga guriga Waxay sidoo kale ahayd sababaha ay u go’aansadeen inay qaataan tiknoolajiyadan.
Shirkii ugu dambeeyay ee natiijooyinka dhaqaalaha, Apple waxay ku sheegtay taasDakhliga ka soo xerooda dharka la xidho, ayaa ku kordhay 50% rubucii u dambeeyay. Qeybtaan waxaa ku jira Apple Watch iyo AirPods labadaba. Sida laga soo xigtay warbixinno kala duwan, dakhliga ay heshay qaybtan oo keliya ayaa ku dhow baaxadda shirkadda Fortune 200, taasoo mar kale caddeynaysa in mustaqbalka tikniyoolajiyaddu ay inta badan ku jirto aaladda noocan ah.
