Markii ay Apple iibsatay Beats Electronics iyo Beats Music sanadkii 2014 (si ay u bilawdo adeeggeeda muusigga sanad ka dib), Luke Wood wuxuu ku biiray shirkadda Tim Cook si ay ugu shaqeyso sidii madaxa Beats cusub ee ku dhex jira Apple, Beats cusub oo, tan iyo taariikhda wax iibsiga, si dhib leh u bilaabin wax soo saar cusub oo suuqa ah.
Jon Prosser, YouTuber ee kanaalka Front Page Tech, ayaa dhowr toddobaad ka hor sheegay in Apple wax mustaqbal ah uma arkin sumadda Beats, Tan iyo markii ay dhisayeen noocyo cusub oo alaab cod ah iyaga oo aan ku xisaabtamin Beats waqti kasta, bayaanno aan ku dhisnayn wax caddeyn ah ama xanta lagu taageerayo.
Si kastaba ha noqotee, waxay u muuqataa in nooca Beats uu wali mustaqbal ku leeyahay gudaha Apple, ugu yaraan sida uu sheegayo Eddy Cue. Cue, oo ah ku xigeenka sare ee softiweerka iyo adeegyada internetka ee Apple, ayaa email u diray shaqaalaha Apple, waxaana soo gaadhay Cnet, halkaas oo wuxuu ku dhawaaqay bixitaanka Luke Wood, socod si rasmi ah u dhici doona 30-ka Abriil.
Meeshiisa waxaa qaadan doona Oliver Schusser, oo noqday Madaxa Apple Music ee 2018. Thanks to Oliver, Apple Music waxay aragtay koritaan muuqda sanadkii la soo dhaafay, Cue wuxuu ku yiri isla isla emaylka. Tirooyinkii ugu dambeeyay ee rasmiga ah ee ka diiwaangashan Apple Music waxay bilaabmaysaa bishii Juun ee sanadkii hore, xilligaas oo Apple Music ay lahaayeen macaamiil dhan 60 milyan.
Apple waxay soo bandhigtay Powerbeats 4 cusub bartamihii bishii Maarso iyo usbuucan, FCC ayaa xaday qaar cusub Powerbeats ProSameecadaha dhagaha aan xadhkaha lahayn ee xilligan ma garanayno goorta ay arki karaan iftiinka, laakiin haddii ay soo mareen hay'adda sharci dejinta Mareykanka, waxay u badan tahay inay sidaas sameyn doonaan bilaha soo socda.