Horaantii sanadkan, Netflix waxay xasuusisay isticmaaleyaasheeda waayeelka ah shuruudaha qiimaha, taas oo ku haysay macaamiishan heerka $ 7,99 muddo labo sano ah, waxaa la soo afjari lahaa mararka qaar rubuca labaad ama saddexaad ee sanadka 2016.
Warqad uu dhowaan u diray maalgashadayaasha shirkadda, ayuu madaxa shirkadda Netflix Reed Hastings faallo ka bixiyay hoos u dhaca nasiib darrada ah ee ku yimid macaamiishooda, kuwa si lama filaan ah uga falceliyey sicir bararka soo socda.
Luminta xuquuqaha lagu helay dejinta qiimaha adeegsadayaasha (kan ugu da'da weyn), ku kordhay qiimo cusub oo ah $ 9.99 bishiiba adeegga ugu caansan ee qulqulka ka socota shirkadda, taas oo Netflix u aragto magdhow hoos u dhac weyn oo ku yimaada bandhigyada asalka ah sida The Orange waa New Black iyo House of Cards. Taxanahani waxay soo baxeen 2013, qiimaha $ 9.99 bishiiba ee macaamiisha cusub wuxuu bilaabmay kaliya sanadka soo socda ka dib markii la bilaabay, 2014. Isticmaalayaasha waxay dooran karaan inay joogaan $ 7.99 bishiiba haddii ay rabaan, laakiin luminta qeexitaanka sare gudbinta fiidiyowga.
Sababtoo ah baajinta ku biirista isticmaaleyaashan, saamiyada shirkada ayaa hoos u dhacay boqolkiiba 15 kahor dakhligaaga rubuc labaad. Warbixinta, Netflix waxay xustay inay fileyso in lagu daro ilaa 532.000 macaamiil oo ku nool Mareykanka iyo 2,10 milyan oo caalami ah (waxyar ka yar 2,5 milyan yool), laakiin waxay ku dhacday gaabinta labada bartilmaameed. Shirkadda ayaa dhalisay tirakoobkii ugu dambeeyay ilaa 160.000 oo macaamiil cusub ah oo Mareykanka ah iyo 1,52 milyan oo dibedda ah.
"Isku darka guud wuxuu ahaa bartilmaameedka, laakiin isbeddelka ayaa bilaabay inuu waxyar ka fiicnaado si lama filaan ah, kuna beegan horraantii Abriil oo ah war-bixinno ku saabsan qorshaheena xubnaha waayeelka ah, kaasoo socdey illaa rubuc," ayuu yiri Reed. Hastings, warqad uu u diray maalgashadayaasha. "Waxaan aaminsanahay in xubnaha qaar u arkeen warka inuu yahay qiimo koror cusub oo soo socda halkii ogeysiis labo sano ah la siin lahaa."
In kasta oo Netflix ay kordhisay barnaamijyada, "Wax kasta oo qiimahoodu yahay wax, laakiin dadku ma jecla inay sii socdaan," ayuu Hastings qirtay, isagoo weli sheegaya heerarka qiimaha cusub ayaa 'si weyn ugu shaqeynaya' xubnaha cusub.
