Apple waxay si joogto ah u baareysaa maamulayaasha shirkadaha kale iyagoo raadinaya qof ku habboon baahida shirkadda iyo qorshayaasheeda mustaqbalka. Saxiixii ugu dambeeyay ee shirkada fadhigeedu yahay Cupertino waxaa lagu magacaabaa Peter Stern, kaasoo ilaa iyo hada ka shaqeynayay qeybta fiilada ee Time Warner. Markii uu ku biiro Apple, wuxuu noqon doonaa si toos ah ugu warbixi maamulaha iTunes hadda Eddy Cue. Intii lagu gudajiray mudadii uu ka shaqeynayay Time Warner Cable, Stern wuxuu ku lug lahaa wadahadalada ay shirkadu la yeelatay Apple ee ku saabsan suurtagalnimada inay heshiis la gaarto Apple si ay u bixiso adeeg telefishan oo wadajir ah, wadahadalada sida aan wada ognahay waligood wanaag ku gaadhin dekedda
Stern wuxuu shaqadiisa uga tagay qaybta fiilada ee Time Warner kadib markii ay la wareegtay horaantii sanadkan shirkadda Chrter Communications. Intaadan shaqada ka tegin, Stern wuxuu qabtay horumarin heer sare ah oo shirkadeed iyo shaqooyin istiraatiijiyadeed shirkadda dhexdeeda, iyadoo daryeelaysa alaabooyinka ay shirkaddu samaysay sannadihii ugu dambeeyay xilliyada badankood.
Dhawaanahan, Stern waxay gacan ka geysatay hirgelinta istiraatiijiyad ku wajahan hagaajinta adeegga macaamiisha, kaas oo uu Time Warner cable ugu suurtagashay inuu soo jiito tiro badan oo macaamiil ah ka dib dhawr sano oo hoos u dhacay.
Iyadoo la tixgelinayo khibradaada ku saabsan warshadaha fiilooyinka, Stern waxay ka caawin kartaa Eddy Cue inuu kala xaajoodo heshiisyada shabakadaha telefishanka haddii ay dhacdo in shirkaddu wali xiiseyneyso inay soo bandhigto adeegga telefishanka mustaqbalka. Laakiin Sida lagu soo warramey The Wall Street Journal, Stern wuxuu mas'uul ka noqon doonaa adeegyada daruuraha ee la xiriira iTunes iyo Apple Music marka lagu daro badeecadaha kale, sidaa darteed saxiixiisa uma dhigmayo danaha suurtagalka ah ee shirkadda inay madaxa saarto waax kale.