Shirkadda Florida ee CustomPlay ayaa dhowaan gudbisay dacwad ku saabsan xadgudub sharciyeed oo ka dhan ah Apple, iyada oo ku andacooneysa in jiilka afraad ee Apple TV dib u laabanayso iyadoo la xiray cinwaanno xiran oo tvOS ah oo ay nuqul ka yihiin softiweerkooda shirkadda.
Iyada oo leh Siri Remote, dadka isticmaala Apple TV way awoodaa weydii "muxuu yidhi?" y tvOS ayaa dib u riixaya bandhigga TV-ga ama filimka qiyaastii 10-15 ilbidhiqsi oo dib u bilaabaya dib-u-socodsiinta oo leh cinwaanno si ku-meelgaar ah loogu shaqeeyay.
Milkiilaha CustomPlay Max Abecassis ayaa asal ahaan ku doodaya taas markii hore fikirka ayuu alifay, oo ku lifaaqan Patent-ka Mareykanka ee lambarkiisu yahay 6.408.128 B1, oo la xareeyay 1998 lana siiyay 2002. Qayb ka mid ah tilmaanta shatiga:
Kontaroolka fog ee awood u leh inuu dhaqaajiyo howlaha soo noqnoqda waxay muujineysaa jiritaanka darawal u oggolaanaya daawashada adoo dhaqaajinaya howlaha soo noqnoqda si otomaatig ah u sababaya nidaamka: i) dib u laabo ama gadaal looga boodboodo fiidiyaha, waqti ku qeexan nidaamka ama horey u go'aamiyey daawadaha, tusaale ahaan, 20 ilbidhiqsi; ii) ku hawlgeli subtitles luqadda asalka ah ee nidaamka ama luqadda uu hore u soo xushay isticmaalaha, tusaale ahaan Ingiriisiga; iii) dami qoraalada, ama barta badhanka horey loogu cadaadiyey ama barta qaaska ah ee horey loo qeexay marka la eego waqtiga badhanka la riixay, tusaale ahaan, shan sekan ka hor, ama ka dib, dhaqaaji nidaamka; iyo iv) kordhinta codka / hadalka inta lagu jiro qeybta la ciyaaray.
Cabashadeeda, oo loo gudbiyey Maxkamadda Degmadda Koonfurta ee Florida, CustomPlay waxay sheegaysaa inay hayso software adeegsanaya rukhsadda loo heli karo soo dejinta degelkeeda. Websaydhka shirkadda wuxuu taxaa codsiyada sida PopcornTrivia iyo CustomPlay, ayaa laga heli karaa App Store-ka iPhone. Codsi la yiraahdo Hal shaashad, CustomPlay wuxuu qeexayaa wax la yiraahdo "Waa maxay?", Muuqaal u eg dhawaq la mid ah shaqada Apple TV. Waa maxay? dib udaabusha filimka qaddar waqti-isticmaale-qeexan ah, tusaale ahaan 20 ilbidhiqsi, oo kusocda dib-u-socod leh subtitles si otomaatig ah karti kaliya inta lagu jiro qaybta dib loo ciyaaray. Hal shaashad, si kastaba ha noqotee, waa arjiga kaliya ee ka muuqda cinwaanka ah "dhakhso u soo socda" ee ku yaal bogga CustomPlay. Shirkaddu wali waxay ku talo jirtaa inay softiweerka ka dhigto mid ay heli karaan dadka isticmaala dhamaadka, iyadoo ku saleyneysa xaqiiqda ah inay gudbisay cabasho. Ma cadda haddii shaqadan ay ku jirto si uun barnaamijyadooda kale, PopcornTrivia iyo CustomPlay, ama kumbuyuutarkooda PC DVD.
CustomPlay waxay difaacaysaa inay Apple kala xiriirtay suurtagalnimada ilaaliyo xiriir ganacsi oo gaar ah intii lagu jiray 2014. Shirkaddu waxay aaminsan tahay in Apple ay ka warqabto rukhsaddeeda iyo in shati la’aan ay ku dhaqaaqday inay adeegsato tikniyoolajiyadeeda shatiga. Dukumiintiyada maxkamadda oo ay heshay MacRumors tus waraaqaha sida muuqata ay CustomPlay u dirtay Maamulaha Apple Tim Cook iyo saddex maamule oo ka tirsan iTunes bishii July 2014, laakiin ma cadda in Apple ka jawaabtay. Ugu yaraan ma jiro wax diiwaan ah oo xaqiiqdaas oo kale ah, dabcan.
Apple waxay leedahay "fikrado aan lagaraneyn" siyaasad soo gudbin iska ilaali ismaandhaafka ama khilaafaadka suurtagalka ah marka alaabada ama istiraatiijiyadda shirkaddu u muuqdaan kuwo la mid ah fikradaha ay heshay, laakiin ma cadda in ay ku dabaqi doonto xaaladdan oo cudurdaar ma noqonayso in Apple ay si otomaatig ah u jabiso rukhsadaha hadda jira.
Website-ka CustomPlay wuxuu sheegayaa inuu xiriir la leeyahay Nissim Corporación, oo sidoo kale ay leedahay Abecassis. Nissim ayaa sidoo kale dacweeyay Apple bishii Sebtember ee la soo dhaafay isagoo lagu eedeeyay inuu ku xadgudbay toddobo shati oo la xiriira qeexitaanka DVD-ga Labada shirkadood waxay heshiis gaadheen bishii Diseembar ee aan la garanayn. Waxay noqon doontaa lagama maarmaan in la arko hadda waxa go'aaminaya Cadaaladda dalabkan cusub ee ay Apple heshay oo la arko cidda saxda ah, haddii shirkaddu ku saleysan tahay Cupertino ama Customplay.