Intii lagu guda jiray bilihii ugu dambeeyay ee sanadka, xanta ugu horeysay waxay bilaabeen inay wareegaan oo ku saabsan ujeedooyinka shirkada ku saleysan Cupertino inay la wareegto Time Warner. Xaqiiqdii, Eddy Cue wuxuu la kulmay madaxa shirkadda, Olaff Olafsson ka dib cadaadis uga yimid saamileyda si uu u raadsado waddo looga baxo shirkadda oo aan sida ugu fiican ku jirin, iib ama isku darka labada shirkadood.
Si kastaba ha noqotee inkastoo Apple uu doonayo inuu hel shirkad noocaas ahSi loo kala duwo ganacsiga loona soo galo adduunka taxanaha iyo soo saarista dukumiintiyada, qaabka HBO iyo Netflix, wadaxaajoodyada ayaa laga yaabaa in la qaboojiyey maalgashiga ballaaran ee wiilasha Cupertino ay sameynayaan
Waqtiga Warner wuxuu leeyahay adeeg fiilo leh tiro badan oo macaamiil ah iibsigiisuna wuxuu noqon karaa kii ugu weynaa ee ay Apple soo iibsato, ka dib iibsiga Beats Music ee 2014, marka lagu daro inuu yahay barxad horey u shaqeysay oo leh macaamiil xoogan. Time Warner wuxuu leeyahay xuquuqda baahinta dhowr taxane oo HBO ah marka lagu daro lahaanshaha CNN iyo Warner Brothers Studios. Qiimaha Time Warner wuxuu kuyaalayaa qiyaastii 60.000 milyan oo doolar, iibsi si weyn hoos ugu dhigi doona lacagta caddaanka ah ee shirkadda, taas oo marka loo eego natiijooyinka dhaqaale ee ugu dambeeyay, ay tahay $ 233 bilyan.
Ujeedada Apple ayaa ah inay iibsato shirkad horeyba loo adkeeyay si looga fogaado inay bilowdo inay heshiisyo cusub la gaarto shirkadaha kale ee wax soo saarka, heshiisyada oo had iyo jeer gaabiya adeegsiga shirkadda oo tusaale ahaan cad waxaan ku leenahay Apple Music oo qaadatay in ka badan hal sano inay soo gaarto suuqa tan iyo markii Apple iibsatay shirkadda Beats.