Isicelo sokuthumela imiyalezo sikaGoogle, iHangouts, iye yaba, kule minyaka idlulileyo, enye indlela ekufuneka ithathelwe ingqalelo ngabasebenzisi abaninzi, ngenxa yokuguquguquka okusinika yona xa sifowunela okanye sifowuna ngevidiyo, ukongeza ekubeni ekhoyo nakweliphi na iqonga. Abafana bakaGoogle badla ngokuthatha ixesha elide kunokuba kuyimfuneko, ngamanye amaxesha, ukuhlaziya usetyenziso lwabo, mhlawumbi ukongeza ukuhambelana nemisebenzi emitsha okanye ukubenza bahambelane neefomati ezintsha zesikrini, njengoko kunjalo nge-iPhone ukuqalisa uhlaziyo olutsha kwisicelo se-iOS. apho ekugqibeleni ibonelela ngenkxaso yesayizi entsha yesikrini se-iPhone X.
Kwiiveki ezimbalwa ngoku, uGoogle uqalisile ukulungelelanisa zonke izicelo asinika zona kwi-iOS ecosystem ukuze ihambelane nokusungulwa kwe-iPhone entsha ukuze uthathe ithuba kwaye wongeze imisebenzi emitsha ukuba iOS 11 isizisele kuguqulelo yayo iPad, apho umsebenzi wokutsala kunye nokulahla ume ngaphandle, umsebenzi osivumela ukuba sitsale imibhalo, imifanekiso, amakhonkco okanye amaxwebhu ukusuka kwi-app enye ukuya kwenye ngokuyitsala ukusuka kwelinye ukuya kwelinye.
Kuyothusa ngakumbi ukuba akukho nasinye kwizicelo zikaGoogle ezikhutshiweyo imowudi yasebusuku, imowudi abaphuhlisi abaninzi abaye bayamkela ngokusungulwa kwesikrini se-LED se-iPhone sinikezela ngezikrini ze-LCD zakudala, apho yonke ipaneli ikhanyisa nokuba ibonisa ichaphaza elimhlophe kuphela kwisikrini.