I-90% yabasebenzisi be-Apple bahlala bethembekile kwi-brand

Njengakuzo zonke iinkalo zobomi, kukho rhoqo abalandeli kunye naysayers xa kufuneka ukhethe phakathi kweenketho ezimbini zayo nantoni na. Ngaphambili kwenzeka ngepetroli okanye iimoto zedizili, okanye iividiyo zeVHS okanye zeBetamax, kwaye ngoku xa ukhetha phakathi kweMac okanye iPC, okanye phakathi kwe-iPhone okanye i-Android.

Kufuneka wenze isigqibo phakathi komhlophe okanye omnyama, ngaphandle kokukwazi ukukhetha igrey. Kwaye oko kuthetha ukuba xa sele ukhethe, ungatshintsha ngokucacileyo nangaliphi na ixesha, kodwa kusebuhlungu. Ngokuqhelekileyo, ukuba wanelisekile nokukhetha, kunzima uya kutshintsha macala.

Ngaphandle kokungena kwingxoxo engunaphakade yeyiphi inkqubo engcono, ukuba I-iOS okanye i-Android, Inyaniso kukuba ngokuqhelekileyo lowo usetyenziselwa ukusebenzisa enye yeendawo ezimbini zokuhlala, kunzima ukutshintsha kwelinye icala. Ngokuqhelekileyo kucingelwa ukuba okhethiweyo ungcono kakhulu, kwaye omnye ugxekwa ngokukrakra, kwaye ixesha elininzi, ngokungazi nokuba akazange azame.

Okucacileyo kukuba abasebenzisi abavavanya i-ecosystem ye-Apple, bahlala bebambeke kuyo kwaye bahlale uthembekile kwi-brand, kungakhathaliseki ukuba zibiza kangakanani izixhobo zakho zinokubonakala ziphambili.

Nabani na othenga i-iPhone, uyaphinda

Idatha entsha esandula ukukhutshwa ngabahlalutyi kwi-Consumer Intelligence Research Partners ibonisa ukuba abalandeli be-Apple bahlala bethembekile kwi-brand, kunye I-90% yabasebenzisi be-iPhone ukuhlala ne-Apple ekuhambeni kwexesha.

Ngokutsho kolu phononongo, iApple imele phantse isiqingatha sayo yonke intengiso ye-smartphone eUnited States kule minyaka mithathu idlulileyo. Kwangelo xesha, i-Samsung igcine ngaphezulu kwesiqingatha sentengiso yezixhobo ze-Android. Amanani athi i-Apple ithathe i-43% yokuthengiswa kwe-smartphone yase-US kule minyaka mithathu idlulileyo, xa kuthelekiswa ne-Samsung, emi kwi-31% kunye ne-LG kuphela i-9%.

Amanani e-CIRP akwabonisa ukuba amazinga okuthembeka kwe-Apple, oko kukuthi, ipesenti yabathengi abaphinda ukuthengwa kwesibini kwe-iPhone emva kokuba benayo ngaphambili, bahlala bezinzile kuma-90%. Ukunyaniseka kwebhrendi kubenzi be-Android akukho nto iphezulu ngenxa yokuba ukuphinda wenze igama kwakhona kwi-ecosystem ye-Android kulula. Kwakhona kuyaphawuleka ukuba nokuba batshintsha abavelisi, ukunyaniseka ngokubanzi kwinkqubo Android ikwamalunga nama-90%.

Ngamafutshane, ukuthembeka phakathi kwezinto ezimbini eziphilayo, i-iOS kunye ne-Android, zihamba kunye, 90%. Inzuzo ye-Apple kukuba xa umsebenzisi etshintsha i-iPhone yakhe, uyenzela enye, nayo evela kwi-Apple. Kwelinye icala, umsebenzisi we-Android kunokwenzeka ukuba atshintshe umenzi, athathe ithuba lokunikezela, okanye ukuqaliswa okutsha kwesixhobo sanamhlanje, okanye ngokulula ukuzama omnye umenzi, ngaphandle kokutshintsha inkqubo.