I-Apple ibhengeza enye iKota yeRekhodi kodwa abatyali mali abonelanga

I-Apple isandula ukukhupha iziphumo zemali kwikota yokugqibela ye-2018, eqala ngoJulayi ukuya kuSeptemba, kwaye iphinde yaphula iirekhodi, ukuba yeyona kota ibalaseleyo kwimbali yayo ngokweziphumo. Nangona kunjalo, abatyali-mali babonakala benganelisekanga ngaloo nto, kwaye izabelo zenkampani ziwa ngoku, into eqhelekileyo.

Ngaphezulu kwe-62.000 yeebhiliyoni zeedola kwingeniso, Ii-iPhones ezizigidi ezingama-46,9 ezithengisiweyo, i-9,7 yezigidi ze-iPads kunye ne-5.3 yezigidi zeMacs, apho kufuneka songeze ingeniso evela kwicandelo leeNkonzo zayo, ebonisa irekhodi elipheleleyo ngaphezu kwe-10.000 yezigidi zeedola. Sihlalutya idatha engezantsi.

I-iPhone iyanda kodwa incinci

Yenye yedatha engaqinisekanga abatyali-mali, ngaphandle kwento yokuba amanani aqikelelwa yi-Apple ngokwayo agqithisiwe. I-iPhone ithengise ngcono kule kota kunekota enye kunyaka ophelileyo. I-46,9 yezigidi ze-iPhones ezithengiswayo phakathi kweenyanga zikaJulayi noSeptemba, oku kuthetha ukuba kuphela iiveki ezimbini zokuqala zokuthengiswa kwe-iPhone XS kunye ne-XS Max zibalwe, kwaye akukho nto ye-XR. Kunyaka ophelileyo, ii-iPhones ezizigidi ezingama-46,7 zathengiswa. Imarike sele ikhulile kakhulu kwaye amanani afikelele kwinto ebonakala ngathi yisilingi ekunzima ukuyinqoba.

Ukuba sijonga kwiintengiso zeMac, siyabona ukuba amanani ayafana nalawo onyaka ophelileyo (i-5,3 yezigidi xa ithelekiswa ne-5,4 yezigidi), kwaye sinokuthi. ziyafana nezo zeminyaka yakutshanje. IiMacs zibamba unyaka nonyaka, kungekho nto imangalisayo, into entle kwimarike ephantsi. Ii-iPads zehla kancinci, kodwa sinokuthi zihlala zithe tyaba xa zithelekiswa neminyaka yakutshanje.

Umvuzo unyuka kakhulu

Nangona kunjalo, la manani entengiso "azinzile" awaguquleli kwingeniso "ezinzile", kude nayo. I-Apple izuze i-10.300 yeebhiliyoni zeedola kulo nyaka kunekota enye kulo nyaka uphelileyo, enika umdla. Nge-62.900 yeebhiliyoni zeedola kwingeniso, i-Apple iphinde yaphula irekhodi yekota, le Q4 2018 ibe yeyona Q4 kwimbali yayo. Oku kungenxa yokuba ingeniso ngesixhobo ngasinye inyukile kuzo zonke iimeko ngaphandle kwe-iPad, kwaye kwimeko ye-iPhone ifikelele kwinani elimangalisayo ngonyaka nje omnye: Ngenani elifanayo leeyunithi ezithengisiweyo, iApple ingene kwi-20% ngaphezulu. kunekota enye yonyaka ophelileyo. Oko kukuthi, i-Apple ithengisa okufanayo kodwa ifumana ngaphezulu ngeyunithi nganye ethengisiweyo, ke ifumana ngaphezulu.

Icandelo leeNkonzo liyakhula kwakhona, liphula zonke iirekhodi kwakhona, kwaye lifikelela phantse kwi-10.000 yeebhiliyoni zeedola. Iinkonzo sele zikwindawo yesibini kwingeniso, kuphela emva kwe-iPhone enamandla onke. IiMacs, ii-iPads kunye nebhegi edibeneyo "yabanye" sele sele isemva kweeNkonzo. I-Apple Pay yeyona nto iphambili kwaye inoxanduva lokuqhubela phambili okukhulu kwiiNkonzo zenkampani, kwaye isenayo indawo eninzi yokukhula.

Amanani okuthengisa aphelile

Ngayo yonke le nto, kutheni abatyali-mali bejezisa inkampani kwimarike yemasheya? Ewe, awusoze wazi ukuba kuqhubeka ntoni na ezi ntloko zabantu, kodwa banokufuna ukubona ukuba amanani entengiso ye-iPhone akhule njani ngokukhawuleza, njengakwixesha elidlulileyo, into athe uTim Cook ngokwakhe ayizukwenzeka kwakhona. uqole kwaye unokhuphiswano oluninzi. Kungenxa yoko le nto baye benza isigqibo sokuba awusanikezeli idatha ethile yokuthengisa. Asizukwazi kwi-Apple ukuba zingaphi ii-iPhones ezithengisiweyo, nokuba zingaphi ii-iPads okanye iiMacs.Siya kuyazi ingeniso yabo, iingeniso zabo kunye nendlela ezisasazwa ngayo kwiindidi zeemveliso ezahlukeneyo, kodwa akukho nto malunga neeyunithi ezithengisiweyo.

I-Apple sele ikwenza oku ngezinye zeemveliso zayo, njenge-Apple Watch okanye i-HomePod, esaziyo kuphela idatha yokuthengisa engaqondakaliyo. Kubonakala ngathi ezi mpendulo zingalindelekanga zabatyali-mali kunye nento yokuba ayikho enye inkampani imbangi ngokuthe ngqo kwi-Apple ngeyivuse le ntsabelo. Ukusukela ngoku ukuya phambili sizakuphambana ngoqikelelo lwabahlalutyi...