Kusengqiqweni ukuba xa inkampani idala into eyifunayo khusela ngokuchaseneyo nokukopela. Njengoko nisazi nonke, "iingweletshetshe" ezikhusela naluphina uluvo okanye uyilo zizinto ezisemthethweni zezo ngqondo. Xa senza into ethile yelungelo elilodwa lomenzi siqinisekisa ukuba akukho mntu unokusebenzisa into efana naleyo ifakiwe kwilungelo lomenzi kwilizwe apho ilungelo elilodwa lomenzi lisemthethweni.
U-Apple ukwazile ukwenza ilungelo elilodwa lomenzi wechiza kwiimpawu ezimbini zezinye ezikhoyo kwi-iOS. Iimpawu ezikhuselweyo ngokuchasene nokukopa zivela kwizicelo ezibini esele sizibona kwi-iOS ixesha elide, nangona amalungelo awodwa omenzi wechiza abandakanya uyilo olucaba oluza kwii-smartphones zethu nge-iOS 7.
I-United States Patent kunye ne-Ofisi yoRhwebo ziwonge i-Bitten Apple Company a Ilungelo elilodwa lomenzi elenza ii-icon zeSiri kunye neeVenkile zoLondolozo lweApple uphawu lwe-iOS 7 kunye ne-iOS 8. Ezi icon zimbini zijoyina abanye Iimpawu ezinelungelo elilodwa lomenzi kwixa elidlulileyo, ngakumbi ngoJulayi 2013, inyanga emva kokumiselwa ngokusesikweni kwe-iOS 7.