Ukusasaza umabonakude yenye yeenjongo iApple ebenayo iminyaka eliqela, kodwa ngalo lonke ixesha ihlala phantsi ukuze ixoxisane nomvelisi, zihlala zibetha ilitye elinye kwaye ayisiyonto ngaphandle kwexabiso. Kunyaka ophelileyo, abafana baseCupertino badibene amatyeli aliqela kunye ne-CEO ye-CBS, ngubani oyekile kwi-hook amaxesha aliqela xa ethetha ngeenjongo zika-Apple zokwenza inkonzo ye-TV Ukusasaza kwaye mhlawumbi ngenxa yeso sizathu, okokugqibela badibana ukuzama ukufikelela kwisivumelwano nomxholo wabo, abo baseCupertino baphakama etafileni ukuba bangabuyi kwaye ngoku bafuna ubomi babo kwenye indawo.
Elinye icala apho iApple ikhangela ubomi kwintengiso ngokwayo, apho Unokuba nomdla wokuthatha inkampani yeXesha leWarner Ofumana uxinzelelo oluninzi kubaphathi ukuba bathengise, kuba ixesha elithile eli nxalenye likwizibhengezo kwaye ngethuba lokuthatha ithuba lomdla we-Apple ukuyifumana. Abatyalomali abaninzi bakholelwa ukuba isitokhwe seTime Warner sithengisa kakhulu kunexabiso leeasethi zabo kwaye babona ukuthengisa njengeyona ndlela ilungileyo.
I-Apple inokufumana le nkampani ukukhawulezisa iinzame zakho zokuphehlelela umabonakude osasazayo eUnited States. Gcina ukhumbula ukuba i-Time Warner ilawula ilayibrari enkulu yothotho kunye neemovie, kubandakanya iMidlalo yeTrone ephumeleleyo, kunye neemveliso ezinje ngeeNCN News ... ngawo wonke umxholo okhoyo kwiTime Warner, iApple inokuba liqonga elipheleleyo kumabonakude.
Ngokuchanekileyo izicwangciso zika-Apple zokudala inkonzo yokuhambisa umabonwakude asazi ukuba zisekelwe phiOko kukuthi, asazi ukuba ufuna ukuba ngumnatha kamabonakude, ukuba ufuna ukufumana amalungelo okuthengisa kwakhona nge-Apple TV, ukuba ufuna ukurekhoda awakhe amacandelo (njengoko kwahletywa iinyanga ezimbalwa ezidlulileyo) ... ke kuyakufuneka silinde de iApple isungule le nkonzo yeTV yokuhambisa ukuze ifumanise ukuba yintoni kanye kanye afuna ukuyenza, ukusukela ngoku ukuza kuthi ga ngoku, yonke into iya kuba kukuqagela.