Njengoko iinyanga zihamba, iinkampani zibhengeza idatha yazo yekota kunye neenkcukacha. Kwimeko ye-Apple, ayinikezi iinkcukacha ezicacileyo malunga ne Inani labasebenzisi ukusuka kwi-Apple Music, umzekelo. Ngokuchasene noko, ivakalisa inani lengeniso eyenziwa kwicandelo elibize iinkonzo. Nangona kunjalo, uSpotify usandula ukubhengeza oko Iqonga lifikelele kwi-124 yezigidi zababhalisi beprimiyamu, kabini idatha yamva nje ebhengezwe yi-Apple Music, abasebenzisi bayo abasebenzayo bafikelela kwi-60 yezigidi.
ISpotify iphinda kabini abasebenzisi abasebenzayo beApple Music
Abaphathi beSpotify banethamsanqa. Idatha yabo iye yaphucuka kwiinyanga zakutshanje, inyuka ngo 29% inani lababhalisi ukuba sithelekisa le kota yokugqibela kunye nekota efanayo kunyaka ophelileyo. Ngaphaya koko, njengoko sele sichazile, babhengeze ukufika kwi I-124 yezigidi zabasebenzisi beprimiyamu, inani elikhulu ukuba sithathela ingqalelo ukuba imbangi yayo ethe ngqo, iApple Music, ayidluli kwi-65 yezigidi zabasebenzisi ngokurhuma.
I-Apple ayisetyenziswanga ukubhengeza inani labasebenzisi enabo kwiqonga lomculo lokusasaza. Umkhwa jikelele kukubhengeza izigidi ezili-10 ngexesha, ngoko kwiinyanga ezimbalwa siya kubona isibhengezo sokuba bafikelele kwi-10 yezigidi. Ngelo xesha, iSpotify yayinokugqithisa umqobo we-70 yezigidi.
Ukuba sihlalutya idatha enikezelwa nguSpotify kufuneka sithathele ingqalelo i-nuance: ukuba phakathi kwezo zigidi ze-124 zibandakanyiwe abo basebenzisi abaye bahlawula ukufikelela kwimodi ye-premium ngokunyusa (iinyanga ezi-3 ze-0,99 euro, inyanga yamahhala, njl. ). Nangona kunjalo, ukukhula rhoqo kweqonga lomculo lokusasaza elijolise ekubeni phakathi kwe I-126 kunye ne-131 yezigidi zababhalisi ekupheleni kwale kota.
Injongo yexesha elifutshane yesigebenga esiluhlaza kukugxila iipodcasts, i-asethi eya ixabisa ngakumbi kuluntu olusebenzisa ngakumbi olu hlobo lomxholo. Ukwenza oku, njengoko inani elikhulu lemithombo yeendaba libhengeze, liye lafumana i-Ringer, elawulwa nguBill Simmons, apho inani elikhulu labasebenzisi lidla imihla ngemihla ukuze bafumane malunga neendaba zakutsha ezivela kwihlabathi lezemidlalo kunye nenkcubeko yepop.
